Links from one website to another, or back links, have aptly been described as the currency of SEO. Back links can be baited with interactive widgets, news feeds, social media, blogs and more. Link baiting is an easy, creative, and legitimate optimisation method that has an almost immediate positive effect. Baiting links can swiftly lift a website’s search engine rank and deliver more targeted and organic traffic to Read More
Top page rank is every marketer’s goal, but it takes a rational, sensible and low-risk approach to grow a company’s brand while also growing traffic. Search engine optimisation is not just a collection of random strategies practiced by e-marketers, SEO is an art. Search engines’ algorithms are constantly evolving, and expert knowledge and skill are needed to chart a successful course to Read More
Finding good keywords for SEO is a hot potato topic. Some companies will put all their efforts into pushing only the most competitive words, while others will dig a bit deeper to find the most effective combinations of words and phrases.
Without a doubt, keywords have become the determining factor for search engine optimisation in Australia, and every successful keyword campaign begins with expertise, research and Read More
It’s a new year, so it is only fitting that you take some time to look into dome of the new trends when it comes to SEO. Anyone who has any experience with SEO in Australia, or anywhere else, for that matter, will know that it is always changing and evolving. What is popular in SEO on week, is unheard of a few weeks later. It is really hard for business owners and management to keep up with it. Luckily there are many SEO companies who are ready to help and be on the cutting edge when it comes to Read More
If you are just starting a new business like many are, you may be wondering why you need to hire an SEO company. There are actually many great reasons to hire an SEO company and in many cases, your website, which can be the number one way to drum up business, may not perform without some kind of SEO involved. There are many SEO companies out there and many can be extremely helpful when it comes to getting your web page higher in the search results. This is where you want to be in order to make sales and get exposure Read More
A lot of people write a lot of stuff on the net. In fact, we just recently passed the zetabyte mark. And a decent portion of that information is devoted to linkbaiting. Before you read anything on linkbaiting with a view to implementing it in your seo strategy, though, you need to keep these two Read More
The spread of bad information in SEO is fast and notoriously inconvenient. Almost all of us have spent time or money at some stage on an SEO tactic that ended up having no relevance to our real rankings. Unfortunately, bad information continues to be published – here are the top 4 craziest myths about SEO and Google.
SEO is a wonderful business tool. It’s essential in the early stages of a business, and with the number of people that now have access to the internet, web marketing will probably be a lifetime activity. Although SEO is a constant business companion for successful companies, your aims need to grow beyond ‘the top Google ranking’ if you want to succeed in internet marketing. Here’s why.
Because Google keeps changing the rules!
If you invest solely in SEO and not in holistic web marketing, your company’s profitability is strongly tied to its relationship with another company – Google. A pretty high risk strategy! Google’s new ideas, like personal search, will keep making life hard is SEO is your only marketing avenue.
Because if you depend on search, you neglect visitor engagement
if you’re constantly thinking about getting new visitors and visibility through the search engines, it takes the focus off engaging your current customers and visitors through blogging, newsletters, etc. Warm marketing costs 7 times less than getting new customers.
Because popular sites get traffic without search engines
Do you think people Google for Facebook nowadays? No. The same is true of many popular sites … and you want to be one of them!
Some people will say you should never use web slang in your site copy. Some people threaten to violently kill those that do, while some cheerfully chuck out ‘lol-bombs’ like there’s no tomorrow. So … what affect does web slang have on your SEO?
Do you REALLY need these expressions in your website?!
Potential for reader engagement
Web slang actually has the potential to make your readers fully engage with you as a writer. Reading copy with web slang is like reading a conversation with a friend for many people. If you have a very personal site (like a blog), this could be a huge advantage in your SEO, building rankings by boosting traffic and repeat visits.
Potential for reader disengagement
It’s hard to know when to stop … and even people that are happy to use ‘lol’, ‘imho’ or ‘rofl’ in net conversations can often be turned off by the deliberate misspellings and more obscure terms. Obviously you need to know your audience.
A middle ground
Facebook is a great example of a middle ground. They never use netspeak themselves, but provide plenty of opportunity for readers to talk however they like. Increase reader engagement on your website, and you could sidestep this whole SEO issue!
SEO is big business nowadays. And unfortunately, there are a lot of sub-standard internet marketing firms taking advantage of unwitting people who know little about how the web works! Today we check out the most basic way to vet your internet marketing company – by the services they offer. Every good internet marketing/SEO firm should:
And a bonus – if your internet marketing company offers staff training in SEO maintenance, they are worth hanging onto!