A lot of people write a lot of stuff on the net. In fact, we just recently passed the zetabyte mark. And a decent portion of that information is devoted to linkbaiting. Before you read anything on linkbaiting with a view to implementing it in your seo strategy, though, you need to keep these two overarching guidelines in mind …
Linkbaiting has to come from the heart
True linkbaiting success very rarely comes from an outsourced article. The most successful linkbaiting pieces are written:
- From within the company, using inside company information and expertise
- From concepts which have developed over quite a period of time. Even if the actual writing and creation doesn’t take long, the thought process behind it usually does.
- With rich media – additional videos, graphs and photos to help explain what has been written
- Very rarely as ‘controversy’ pieces. Picking on another blogger or company works well for some … but for most of us, it makes us look like whingers.
Don’t take yourself for granted
Every company does something that outsiders would find amazing. You just need to stop taking yourself for granted, and see it! If you just can’t, grab a few customers or family members, take them on a tour of your working day and ask them what fascinates them. This is how the ‘Will It Blend’ series on Youtube got started.