SEO is all about ranking. That is why most of the experts of web marketing (especially those who think they are) are obsessed with page rank (PR) for their website. So, what’s with having PR 3 or PR 5? Does page ranks help in having your online business generate returns on investment with the help of it?
PageRank is the algorithm of link analysis used by Google. Google designate a numerical weighting to web pages in relation to the number of links that point to those web pages, expressed by a number over ten (n/10), 10 being the highest. Inbound links serve as the vote that constitute the page rank of a certain web page. In other words, the more inbound links that are relevant to your site, the higher the page rank. Originally, page rank is used as the indicator of the website’s credibility. This is the reason why in most of the websites, homepage is prioritized to have a page rank since it represents everything–the business, the owner, the service or product. No page rank means no credibility in the market niche you are in. This is, however, not true all the time.
It’s sad to know that there are lots of people, in which most are bloggers, view page rank as the indicator of success. Page rank is not equated to the number of traffic for your site. It is not even the indicator that your position in the competition is higher than anyone else. It does not even help in having your website rank higher in the search engine results page (SERP) for particular keywords (though it may sometimes).
The importance of page rank is that it gives credibility to your site when it comes to the relevant market niche you are competing in. The returns on investment rely on the traffic which can be obtained only by having a higher ranking in the SERP for relevant and customer-targeting keywords. Higher PR is as useless as the top ranking keywords that do not drive traffic and sales for your website.
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