Most of the web marketing professionals have overlooked some minor details that can actually gives failing results, especially in SEO. Here are some things that should be avoided and why they should be avoided.
Flash Images
Yes it’s cool to have flash images on the website because they are visually appealing. Moving texts or images are really fun to watch; however it is not really fun for search engines. Although, your Flash objects are Adobe-made and are spiderable by Google and Yahoo search engine spiders, it is still not good for SEO. You will be having troubles in the long run. But if you think Flash videos are really necessity for your website, then you can have them embedded in your website using CSS codes.
Improper Title Tags/ Not Using of Title Tags
SEO experts always remind all the internet marketers that when creating Meta tags for every page, the title tag must bear the keyword you are targeting while also considering what the website is for. Title tag of every page is what appears in search engine results page as the clickable big blue font, so it really matters.
Duplication of Title Tag
Do not duplicate the title tag. Each web page of your site must bear a unique title tag or else, search engine spiders won’t crawl on other web pages with the same title tags as the others. You will miss some chances for other web pages to get indexed.
These are just some points being elaborated that can be of help for SEO ventures of various netizens who choose to compete in the internet marketing industry.