Aside from learning about the importance of writing great web content for your site pages as well as the importance of building inbound links for the site, there are other web marketing techniques that you should learn to optimize your site.
Meta tags are given low importance when it comes to SEO. This has happened when web marketing professionals discovered that search engines like Google do not put weight on the Meta tags, especially Meta keywords, in judging the relevancy rate of the web pages. Instead, the relevancy aspect is judged according to your web content. However, employing Meta tags is still encouraged to be included when you are doing SEO for the site. The Meta tile for instance, this is what Google see first before going through the entire content of the site. Aside from that, it is the one being seen as big blue link in the search engine results page. The more relevant and eye-catching your title is, the more likely that it will get great volume of web traffic.
Header tags that are composed of H1, H2, H3 and many others are also important in SEO. They are used according to prominence. The purpose of header tags is to give smooth flow of content when being read by a visitor. The visitor who reads your site would get lost along the way when you have improperly used header tags.