continued from H1 Tags: Important for Your Site Optimization (Part 1)
SEO professionals discussed in several forum threads that H1 tag is the most important phrase (or sentence) on any web page when web designing. Why is this so? It is because H1 tags serve as the web page divider. H1 divides the pages into sections to make the layout of the content more organized. It indicates the topic for the entire web page. It is the first one being read by the web visitors in order to know what the page is all about. This is the reason why search engines give higher priority to web pages with H1 tags.
In order to make your SEO process more effective, your H1 tag must bear any of the keywords that you are optimizing your website for. This way, search engine spiders would recognize that such words are important and would be recognized as the factor in which specific category in the index that the page should be included.
Without H1 tags provides the structure of the page, hence a web page divider. Without it, there is no structure. There is a tendency that the search engine spiders would get lost on the process of its crawling on the web page. You would lose the chance of getting higher ranking. This is because your web page cannot be indexed in specific and relevant category. Keywords that should be carried in your H1 tags are the ones that are being followed by search engines to make your web page theme more obvious and have that page be indexed in particular category.
continue reading here: Using Header Tags for SEO (Part 3)
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