Since online marketing businesses are opting for local search these days. Getting listed to Google Local, Yahoo Local and Bing Local is somewhat almost a requirement to be able to get more relevant potential customers. In fact, getting listed in the local search is the surefire revenue generating business tactic.
To get listed, you need to supply some vital business information such as company name, street address, city, state or province (for non US), zip, phone, and fax number. Plugging this information into a footer is a good strategy. This enables the search engine robots to have the information recognized it as indeed your business address. Dropping your addresses on your About Us and Contact Us pages is important because they are given more weight for local search listing.
Including local variations of keywords is also important to be present on your local pages. For example, if your business is located in Arkansas, you may use “Arkansas” and AR interchangeably. Search engine robots read and use both.
Have your business also get listed on Yellow pages, local directories and other local consumer sites. Putting anchor text on your pages with higher page rank that leads the visitor to the business address content is a big help, too.