webmarketingexperts.com.au – SEO Truth

…continued from Web Optimization for Bing Search Engine (Part 2)

Well-formed HTML codes in your web pages are not enough to meet your web optimization or web promotion goals. You have to undergo link checking every inlink you have in your web pages. This is to ensure that the links are leading to the web page where it is intended to lead the visitors. Broken links would cause difficulty of indexing your web pages so it must be avoided. Bing search engines are more concerned with the validation of your HTML code. You go to such as W3C Markup Validation Service to have it done.

There are some instances that are inevitable such as moving of web pages to location within your website. As a result, it will carry a new URL syntax. To resolve this, use redirecting method. Instead of having the error page, the visitors will be redirected to the web page they are looking for. Indicating whether the new placement of the web page is temporary or permanent is also important.

The robots.txt must be set up properly. Review the your site robots.txt if it is blocking or not blocking certain web pages of your site to prevent major problems in search engine crawling activities. If you have not set up your robots.txt file correctly, some of you web pages that you want to be crawled are actually not crawled and indexed because the spiders are prohibited from them.