There are some pretty … um … amazing URLs out there. Sites like www.therapistfinder.com and www.powergenitalia.com are prime examples of why you should always take time over your decisions about a URL! It isn’t just inadvertent and very unfortunate word mashups that you need to be aware of, though. Your URL is one of the [...]
Marketing to a particular demographic is perhaps one of the most powerful tools in a web marketer and SEO specialist’s arsenal. When you know who you are speaking to (in terms of sex, age, family status, earning power, financial decision-making capacity, etc), you know what they want. And when you know what someone wants, you [...]
Using social media in internet marketing can be pretty confusing for those who don’t spend a lot of time on the net. It requires quite a lot of finesse in the way you deal with customers, and a complete re-adjustment of your attitude from sales-focused and self-focused, to completely customer focused. More than that, though [...]
Website copywriting can be difficult if you aren’t a natural-born writer. You know your products well and know what needs to be emphasized … but sometimes it just doesn’t come out properly! These tips for improving your website content (and therefore, web marketing) can be applied after the fact, and do not include any advice [...]