Marketing to a particular demographic is perhaps one of the most powerful tools in a web marketer and SEO specialist’s arsenal. When you know who you are speaking to (in terms of sex, age, family status, earning power, financial decision-making capacity, etc), you know what they want. And when you know what someone wants, you can give it to them much more easily! Today we are looking at an external tool for understanding your audience better – Crowd Science.
Demographics - power of the (knowledge of) the people
How Crowd Science works
Crowd Science delivers short surveys to visitors who are already on your site. It will pop up a survey invitation at a set point – perhaps after somebody has viewed three pages. They remain on your website while taking the survey, and might answer questions about:
- Their demographics – sex, age, family status, geographic location, etc
- What they think of the site currently
- What they think the site needs
- How easy they found a particular task on site
Not sleazy!
So often, market research on the internet is a very low-brow activity. Animated banners, ‘Free iPod!’ links and automatic sound abound. Crowd Science is a little classier than that. A simple pop-up appears in the middle of the screen, not much different to the email newsletter sign-up forms that you quite often come across on websites nowadays.
Personalizable features of Crowd Science
You can customize the Crowd Science experience for your own site, with features like:
- Personalizable colours, invitations and text
- Personalizable reporting
- Tracking across multiple sites can be integrated
Non-intrusive
Use of cookies and scheduling ensures that your visitors shouldn’t be asked to do a survey more than once, and that only a small portion of visitors are asked to participate.
We do not make money from your use of Crowd Science, but do believe that their demographics information is one of the building blocks of a good web marketing campaign. Remember, knowledge is power!