SEO is big business nowadays. And unfortunately, there are a lot of sub-standard internet marketing firms taking advantage of unwitting people who know little about how the web works! Today we check out the most basic way to vet your internet marketing company – by the services they offer. Every good internet marketing/SEO firm should: [...]
How’s your PPC campaign going? Pay per click is a valuable addition to almost any web marketing strategy, but it has its drawbacks … and one of those is click fraud. Here’s how to tell if you are a victim of one of these schemes. What is click fraud? Click fraud is conducted by a [...]
If you’ve engaged a quality SEO company, the first thing they will do after a site audit, is to look at how ‘search engine friendly’ your web design is. So what does that mean, exactly? After all, search engines only recognise text, they can’t read pictures. They certainly can’t evaluate art … but thinking about [...]
Everyone does it … but just like jumping off a cliff, that doesn’t mean that you should too! We’re talking about password masking – having a little row of dots come up instead of the actual password when someone is trying to log into a site or service. I have yet to see a website [...]
We love kids. That is, even if you don’t love them, ‘me’, ‘myself’ and ‘I’ do . But whether you like the little critters or not, everyone can agree that they come from outer space. Kids are completely different to adults, and when you’re making a website aimed at them, you have to remember a [...]