SEO is big business nowadays. And unfortunately, there are a lot of sub-standard internet marketing firms taking advantage of unwitting people who know little about how the web works! Today we check out the most basic way to vet your internet marketing company – by the services they offer. Every good internet marketing/SEO firm should:
- Offer a site audit
It just makes sense to assess the task you have before starting, and every good firm will do this. Many offer this part of the service for free, so you can compare different companies. - Keyword research
Even if your SEO company ultimately lets you choose your keywords, they should at least consult with you on selection and advise on the implications of choosing one or another. - On page SEO
This will include meta-information review, content overhaul, and possibly web design advice. - Navigation optimization
Sometimes this is billed as ’search engine friendly web design’. It isn’t included in many base packages, but companies should at least be aware of the principles. - Link building
Link popularity is, and probably will always be, a big part of your Google ranking. - Progress monitoring
Internet marketing isn’t set-and-forget – you need to monitor results.
And a bonus – if your internet marketing company offers staff training in SEO maintenance, they are worth hanging onto!