SEO is a wonderful business tool. It’s essential in the early stages of a business, and with the number of people that now have access to the internet, web marketing will probably be a lifetime activity. Although SEO is a constant business companion for successful companies, your aims need to grow beyond ‘the top Google ranking’ if you want to succeed in internet marketing. Here’s why.
Because Google keeps changing the rules!
If you invest solely in SEO and not in holistic web marketing, your company’s profitability is strongly tied to its relationship with another company – Google. A pretty high risk strategy! Google’s new ideas, like personal search, will keep making life hard is SEO is your only marketing avenue.
Because if you depend on search, you neglect visitor engagement
if you’re constantly thinking about getting new visitors and visibility through the search engines, it takes the focus off engaging your current customers and visitors through blogging, newsletters, etc. Warm marketing costs 7 times less than getting new customers.
Because popular sites get traffic without search engines
Do you think people Google for Facebook nowadays? No. The same is true of many popular sites … and you want to be one of them!