Using social media in internet marketing can be pretty confusing for those who don’t spend a lot of time on the net. It requires quite a lot of finesse in the way you deal with customers, and a complete re-adjustment of your attitude from sales-focused and self-focused, to completely customer focused. More than that, though … most people simply don’t know where to start! These are some of the most common activities in the social media segment of an internet marketing strategy.
Set up a Myspace profile
Myspace is far more commercially oriented than Facebook. There are spaces to offer music samples and downloads, and facilities to take orders for your products through the site. You are marketing in a normal way, just on a social media. Myspace is a relatively non-threatening way to get into social media marketing.
There are plenty of guides around the net about how to use Twitter for business purposes. Read a few of them, and start Tweeting. It is best to do a little research before you get into this regularly – follow some of the leaders in your industry and see how they use the service.
Start a Facebook page or group … and update it
Connect your company with people who like your products, and connect your customers with each other. The average Facebook user joins abouthte same number of groups per month that they leave … so give people a reason to keep following your page or your group. Wish them happy holidays, leave product updates, post news relevant to your product, etc.
Create content with a view to getting it Dugg
The easiest way to do this is to have someone do it for you – it is a fine art! Once you have your content on your site, get a few of your friends to Digg it using their accounts, to get it going.