Some people will say you should never use web slang in your site copy.  Some people threaten to violently kill those that do, while some cheerfully chuck out ‘lol-bombs’ like there’s no tomorrow. So … what affect does web slang have on your SEO?

Do you REALLY need these expressions in your website?!

Potential for reader engagement

Web slang actually has the potential to make your readers fully engage with you as a writer. Reading copy with web slang is like reading a conversation with a friend for many people. If you have a very personal site (like a blog), this could be a huge advantage in your SEO, building rankings by boosting traffic and repeat visits.

Potential for reader disengagement

It’s hard to know when to stop … and even people that are happy to use ‘lol’, ‘imho’ or ‘rofl’ in net conversations can often be turned off by the deliberate misspellings and more obscure terms. Obviously you need to know your audience.

A middle ground

Facebook is a great example of a middle ground. They never use netspeak themselves, but provide plenty of opportunity for readers to talk however they like. Increase reader engagement on your website, and you could sidestep this whole SEO issue!

1. Offer a site audit
   It just makes sense to assess the task you have before starting, and every good firm will do this. Many offer this part of the service for free, so you can compare different companies.
2. Keyword research
   Even if your SEO company ultimately lets you choose your keywords, they should at least consult with you on selection and advise on the implications of choosing one or another.
3. On page SEO
   This will include meta-information review, content overhaul, and possibly web design advice.
4. Navigation optimization
   Sometimes this is billed as ’search engine friendly web design’. It isn’t included in many base packages, but companies should at least be aware of the principles.
5. Link building
   Link popularity is, and probably will always be, a big part of your Google ranking.
6. Progress monitoring
   Internet marketing isn’t set-and-forget – you need to monitor results.

And a bonus – if your internet marketing company offers staff training in SEO maintenance, they are worth hanging onto!

Lots of links

If there is a single link to a page on your website on the net, search engine crawlers will eventually find it. Create more links to that page, and you enhance the speed of discovery, as well as the link popularity of that page.

Anchor text

People now understand how links on the web work … even my 70-odd year old grandparents both do. You don’t have to link with the words ‘click here’ or ‘please click’. Use anchor text – this is a huge boost to your internet marketing and SEO results, given the (assumed!) current state of the Google algorithm.

Use the hash

If you have multiple pages on site that all have very similar content, use the hash symbol in the URL to avoid being penalised for having duplicate content by a search engine. The hash symbol means similar pages are treated as one.

1. Because you can usually get the same company to do both!

A great number of excellent internet marketing firms today have the capability both to do professional, creative, highly functional website designs, and then get the things to rank highly in Google. Dealing with just one company will make it much easier all round for you.

2. Because there are technical ways to ensure you don’t lose your Google ranking when you re-design

Those ways are a little involved (and truthfully, a little boring!) to be going into at the moment. Suffice it to say that Google’s little bots can make some mean assumptions, and SEO firms know how to placate the presumptive beast.

3. Because website design is about more than good looks

Sometimes, website designers have a keen eye for design … but are completely blind to both search-engine friendliness and website usability guidelines. Both of these factors are part of the discipline of SEO, which is why it is valuable to either use the same company, or have your two firms collaborating for your site redesign.

4. Because Flash can be tricky in terms of SEO

Sooooo many website redesigns include Flash elements. That’s because Flash is a wonderful invention and a blessing to the web (despite Jakob Nielsen’s protestations to the contrary!). However, it does need to be handled carefully in an SEO context. It is tempting to have the most important information about your site – headings, taglines etc – within a Flash element, because it is so visible to visitors. However, Flash is invisible to search engines, so you need to be careful what you do with it.

5. Because a redesign is the perfect time to add or change content

And your content is one of the most important on-site aspects of your Google ranking, and because having an internet marketing firm go over it can make a huge difference to your Google positioning!

I know that budget-wise, optimising in conjunction with a redesign can be hard. But there is so much evidence that doing so is best practice for online businesses, that I would always recommend leaving the old site up there a bit longer, and saving up enough cash to do both. Or at least, talk to your internet marketing firm about payment terms!

However, SEO can make use of another process which will make it more powered. The recent rise of social media sites have contributed to the ease of internet marketing. Online promotions have currently been made through social sites like Twitter, LinkedIn, Youtube, and Facebook. This has become a dynamic part of search engine optimization. The “Digg This” or “Tweet this” has become popular in many sites or blogs.

Social media invigorates content optimization because it can provide the attraction from visitors and form inbound links as well. Many websites can profit from social media optimization (SMO) because there are popular sites that can really bring in the desired level of benefits from searches. However, SMO should not alone, because it needs to be backed with a solid web marketing plan. It only part of the whole scheme of things and with a good mix of SEO/SMO, any optimization effort will surely pull-off.

The primary advantage of using social media with SEO lies in the ability of social sites to reach more users. Businesses can connect with “friends” or “followers” and give instant updates about their products in social media. Referrals brought through social media can fire online sales. It can be mixed with other methods to create visibility in the market. Knowing how to make use of the community that one business joins can become a good launching pad for traffic generation. These community followers that one gets are real people, who interact and do things together in a social media site. So it would not be hard to create an awareness through posting links to your site.

The new face of SEO has allowed businesses to get better organic optimization. After all, Google likes to pick those that are involved in social sites like LinkedIn. Try searching for people or businesses and it will give results that contain links to social sites where the people or product is found. Optimize your site and see the great rewards coming.

continue reading here: Twitter Tips on the Use of Keywords (Part 2) – webmarketingexperts.com.au

Online videos are the newest source of information that every Netizen loves. Why do internet users love videos? The reason is that videos are fun to watch while the information is instantly given orally. Since it is given orally, internet users would think that it is more credible than just by reading a text on the web page. Aside from that, unlike text, videos are really fun. I think I don’t need to explain the theory why videos are more fun than text on the web page.

Even if videos are more entertaining way and the most preferred media by most internet users, why are still there texts on the web page? The reason for that is that the texts are still important part of a website. Come to think of it, if you incorporating both the text as content and videos as addons for your internet marketing strategy, I don’t believe that there would be other internet marketing strategies can beat yours. This would eventually be true not unless there is another newly invented or created marketing strategy.