Links from one website to another, or back links, have aptly been described as the currency of SEO. Back links can be baited with interactive widgets, news feeds, social media, blogs and more. Link baiting is an easy, creative, and legitimate optimisation method that has an almost immediate positive effect. Baiting links can swiftly lift [...]
Top page rank is every marketer’s goal, but it takes a rational, sensible and low-risk approach to grow a company’s brand while also growing traffic. Search engine optimisation is not just a collection of random strategies practiced by e-marketers, SEO is an art. Search engines’ algorithms are constantly evolving, and expert knowledge and skill are [...]
It’s a new year, so it is only fitting that you take some time to look into dome of the new trends when it comes to SEO. Anyone who has any experience with SEO in Australia, or anywhere else, for that matter, will know that it is always changing and evolving. What is popular in [...]
If you are just starting a new business like many are, you may be wondering why you need to hire an SEO company. There are actually many great reasons to hire an SEO company and in many cases, your website, which can be the number one way to drum up business, may not perform without [...]
A lot of people write a lot of stuff on the net. In fact, we just recently passed the zetabyte mark. And a decent portion of that information is devoted to linkbaiting. Before you read anything on linkbaiting with a view to implementing it in your seo strategy, though, you need to keep these two
The spread of bad information in SEO is fast and notoriously inconvenient. Almost all of us have spent time or money at some stage on an SEO tactic that ended up having no relevance to our real rankings. Unfortunately, bad information continues to be published – here are the top 4 craziest myths about SEO [...]
SEO is a wonderful business tool. It’s essential in the early stages of a business, and with the number of people that now have access to the internet, web marketing will probably be a lifetime activity. Although SEO is a constant business companion for successful companies, your aims need to grow beyond ‘the top Google [...]
Some people will say you should never use web slang in your site copy. Some people threaten to violently kill those that do, while some cheerfully chuck out ‘lol-bombs’ like there’s no tomorrow. So … what affect does web slang have on your SEO? Potential for reader engagement Web slang actually has the potential to [...]
SEO is big business nowadays. And unfortunately, there are a lot of sub-standard internet marketing firms taking advantage of unwitting people who know little about how the web works! Today we check out the most basic way to vet your internet marketing company – by the services they offer. Every good internet marketing/SEO firm should: [...]
How’s your PPC campaign going? Pay per click is a valuable addition to almost any web marketing strategy, but it has its drawbacks … and one of those is click fraud. Here’s how to tell if you are a victim of one of these schemes. What is click fraud? Click fraud is conducted by a [...]