SEO Truth » Search Engine Optimization

SEO for Top Page Rank

Admin — Wed, 08 Feb 2012 05:53:46 +0000

Top page rank is every marketer’s goal, but it takes a rational, sensible and low-risk approach to grow a company’s brand while also growing traffic. Search engine optimisation is not just a collection of random strategies practiced by e-marketers, SEO is an art. Search engines’ algorithms are constantly evolving, and expert knowledge and skill are needed to chart a successful course to better page ranking.

First Page Results Are a Must

More than 90 percent of web searchers never look further than the first page of Google’s results, and that makes it essential to have an optimisation plan. It can be difficult, though, for newer marketers to comprehend why some sites consistently appear at the top of search engine pages. The questions are always the same, “How did that other website earn the number one position, and how can my site take over the top rank?” The answer is diligence.
Take Control over Page Rank
It is actually possible to take control of search engines and push a website to the top of the results pages in just a few weeks. An effective approach could include identifying the business through branding, social media, mobile strategies, email, analytics, and other new media methods. The right mix of personality and pizzazz blended with some well-crafted search engine work can provide a lifting effect almost at once.

Expert Help for SEO Australia

Higher page ranking can be achieved with a solid understanding of search engine marketing. Thousands of website owners in Australia are putting their marketing campaigns into the hands of expert SEO companies, and for good reason. An established SEO company knows how to put powerful optimising tricks to work and make a world of difference in page rank. The success rates of Australian companies are an impressive testament to the specialised art of optimising for search engines.

Looking at SEO Trends in 2012

Admin — Mon, 06 Feb 2012 00:21:22 +0000

It’s a new year, so it is only fitting that you take some time to look into dome of the new trends when it comes to SEO. Anyone who has any experience with SEO in Australia, or anywhere else, for that matter, will know that it is always changing and evolving. What is popular in SEO on week, is unheard of a few weeks later. It is really hard for business owners and management to keep up with it. Luckily there are many SEO companies who are ready to help and be on the cutting edge when it comes to the new SEO trends for 2012.
Soon after the New Year hit, marketing professionals were asked what would drive sales for 2012. An astonishing 67% of them said SEO is the thing that is going to drive sales and if you think about it, this makes a lot of sense. Almost all companies have a website and when this website is easily found online, sales can be generated automatically through marketing. These marketing professionals also mentioned that they will plan on most of their strategies specifically focused on SEO. That is hugely significant considering that SEO hasn’t been around for long. Choosing an SEO company for your business who has that same philosophy will certainly benefit your company greatly.
Another SEO trend expected to be significant in 2012 is to combine search engine optimisation with e-mail marketing. About 57% of the marketing professionals who predict that SEO will drive sales in 2012 also expect that e-mail marketing will play a significant role and should be done right alongside the SEO practises your company may already be doing.
A final trend in SEO is also a combining method. This is updating a site more frequently and using SEO alongside current events. Current events always trend high and if your SEO company is able to incorporate a current event into your marketing plan on occasion, you should be able to quickly see a noticeable spike in traffic. E-mail marketing has been around for awhile, but when combining it with SEO trends, you may very well notice a nice impact on your sales and profits.
Since SEO is changing all the time, it is impossible to say what will really happen as we continue to push through 2012. The only way to make sure your company is staying up on the latest in SEO news and trends is to partner with a successful SEO company.

Why You Need to Hire an SEO Company

Admin — Mon, 06 Feb 2012 00:16:58 +0000

If you are just starting a new business like many are, you may be wondering why you need to hire an SEO company. There are actually many great reasons to hire an SEO company and in many cases, your website, which can be the number one way to drum up business, may not perform without some kind of SEO involved. There are many SEO companies out there and many can be extremely helpful when it comes to getting your web page higher in the search results. This is where you want to be in order to make sales and get exposure, especially as a start up.
If you are not quite sure what SEO is, it stands for search engine optimisation and is basically the method of improving a website’s visibility on a search engine, such as Google. The higher your web page ranks, the more traffic you will get to the site, which can lead to huge sales. Hiring a company to do SEO in Australia can significantly impact your web traffic in a very positive way, which can be a great boost for a company that is just starting out.
If you are in business for yourself, you likely have an amazing business sense, but you may not have a great sense of web design, ability to write engaging content or have the computer knowledge to get it onto the internet. Hiring a company who has people on staff who work as a team to do all of those things is going to be the key to success on the internet. This is even more important if you rely on internet sales as a significant portion of your profit. If people are not going to your site, you will have no way to get those sales. This is why SEO is so important. It will literally bring more people to your website.
Hiring a good SEO company will provide all of this for you, as well as offer excellent service, prompt reports and will give you the power to reliably raise your rank over time and stay ahead of the multitude of changes that happen constantly when it comes to SEO. Choosing an SEO company that has the ability to forecast as accurately as possible will be significant to the results you get and the feelings you have towards them. It is highly recommended that all companies who have a website use some type of SEO and when you have a start up company, this is more important for you than for anyone else.

2 Best-Ever Tips for Linkbaiting

Lucy — Thu, 27 May 2010 02:51:05 +0000

A lot of people write a lot of stuff on the net. In fact, we just recently passed the zetabyte mark. And a decent portion of that information is devoted to linkbaiting. Before you read anything on linkbaiting with a view to implementing it in your seo strategy, though, you need to keep these two overarching guidelines in mind …

Linkbaiting has to come from the heart

True linkbaiting success very rarely comes from an outsourced article. The most successful linkbaiting pieces are written:

From within the company, using inside company information and expertise
From concepts which have developed over quite a period of time. Even if the actual writing and creation doesn’t take long, the thought process behind it usually does.
With rich media – additional videos, graphs and photos to help explain what has been written
Very rarely as ‘controversy’ pieces. Picking on another blogger or company works well for some … but for most of us, it makes us look like whingers.

Don’t take yourself for granted

Every company does something that outsiders would find amazing. You just need to stop taking yourself for granted, and see it! If you just can’t, grab a few customers or family members, take them on a tour of your working day and ask them what fascinates them. This is how the ‘Will It Blend’ series on Youtube got started.

Top 4 Crazy SEO Myths

Lucy — Thu, 20 May 2010 02:51:04 +0000

The spread of bad information in SEO is fast and notoriously inconvenient. Almost all of us have spent time or money at some stage on an SEO tactic that ended up having no relevance to our real rankings. Unfortunately, bad information continues to be published – here are the top 4 craziest myths about SEO and Google.

SEO is something you do once, and then never again
Unfortunately untrue – if you want to stay on top of the rankings, you need to keep working to be there.
Google Analytics sends your company information to Google
Big Brother isn’t watching you … because they just don’t have the manpower and can’t be bothered!
Pagerank is directly linked to search engine results
Actually, Pagerank is an indication of your link popularity, which is only one element of your Google rankings.
Keyword density is soooo 2008
Google would have you believe that if you write your copy naturally, the search engine will understand what it is about just fine. We know from experience in SEO that this is definitely not the case! There is no magic keyword density number, but ignoring density is a recipe for wasted SEO money.

3 Reasons to Grow Beyond Your SEO!

Lucy — Thu, 13 May 2010 02:54:16 +0000

SEO is a wonderful business tool. It’s essential in the early stages of a business, and with the number of people that now have access to the internet, web marketing will probably be a lifetime activity. Although SEO is a constant business companion for successful companies, your aims need to grow beyond ‘the top Google ranking’ if you want to succeed in internet marketing. Here’s why.

Because Google keeps changing the rules!

If you invest solely in SEO and not in holistic web marketing, your company’s profitability is strongly tied to its relationship with another company – Google. A pretty high risk strategy! Google’s new ideas, like personal search, will keep making life hard is SEO is your only marketing avenue.

Because if you depend on search, you neglect visitor engagement
if you’re constantly thinking about getting new visitors and visibility through the search engines, it takes the focus off engaging your current customers and visitors through blogging, newsletters, etc. Warm marketing costs 7 times less than getting new customers.

Because popular sites get traffic without search engines
Do you think people Google for Facebook nowadays? No. The same is true of many popular sites … and you want to be one of them!

Should You Use Web Slang in Your Site Copy?

Lucy — Wed, 05 May 2010 21:06:18 +0000

Some people will say you should never use web slang in your site copy. Some people threaten to violently kill those that do, while some cheerfully chuck out ‘lol-bombs’ like there’s no tomorrow. So … what affect does web slang have on your SEO?

Do you REALLY need these expressions in your website?!

Potential for reader engagement

Web slang actually has the potential to make your readers fully engage with you as a writer. Reading copy with web slang is like reading a conversation with a friend for many people. If you have a very personal site (like a blog), this could be a huge advantage in your SEO, building rankings by boosting traffic and repeat visits.

Potential for reader disengagement

It’s hard to know when to stop … and even people that are happy to use ‘lol’, ‘imho’ or ‘rofl’ in net conversations can often be turned off by the deliberate misspellings and more obscure terms. Obviously you need to know your audience.

A middle ground

Facebook is a great example of a middle ground. They never use netspeak themselves, but provide plenty of opportunity for readers to talk however they like. Increase reader engagement on your website, and you could sidestep this whole SEO issue!

6 Things to Expect From Every Good SEO Firm

Lucy — Thu, 29 Apr 2010 21:06:34 +0000

SEO is big business nowadays. And unfortunately, there are a lot of sub-standard internet marketing firms taking advantage of unwitting people who know little about how the web works! Today we check out the most basic way to vet your internet marketing company – by the services they offer. Every good internet marketing/SEO firm should:

Offer a site audit
It just makes sense to assess the task you have before starting, and every good firm will do this. Many offer this part of the service for free, so you can compare different companies.
Keyword research
Even if your SEO company ultimately lets you choose your keywords, they should at least consult with you on selection and advise on the implications of choosing one or another.
On page SEO
This will include meta-information review, content overhaul, and possibly web design advice.
Navigation optimization
Sometimes this is billed as ‘search engine friendly web design’. It isn’t included in many base packages, but companies should at least be aware of the principles.
Link building
Link popularity is, and probably will always be, a big part of your Google ranking.
Progress monitoring
Internet marketing isn’t set-and-forget – you need to monitor results.

And a bonus – if your internet marketing company offers staff training in SEO maintenance, they are worth hanging onto!

Are You a Victim of Click Fraud?

Lucy — Thu, 22 Apr 2010 21:06:32 +0000

How’s your PPC campaign going? Pay per click is a valuable addition to almost any web marketing strategy, but it has its drawbacks … and one of those is click fraud. Here’s how to tell if you are a victim of one of these schemes.

Is there an army of uninterested clickers on the other side of your PPC ads?

What is click fraud?

Click fraud is conducted by a variety of groups for a variety of reasons. However, the common theme is that people click on your PPC ads that have no interest in your company or intention of buying your products.

Am I a victim of click fraud?

Here are some telltale signs that your internet marketing efforts are being exploited for the purpose of doing dastardly deeds …

High costs on your PPC program with almost no results. Of course, this can also be due to badly managed campaigns, so read on.
A large number of clicks coming form the same IP address
Very low time spent on site – a high ‘bounce rate’ for PPC ads
Many ad clicks occurring within a short time frame

Of course, hiring an expert web marketing firm to oversee your PPC campaign is an excellent way to prevent click fraud occurring to your company. It has the potential to cost you thousands, and can be hard to trace … don’t take chances!

Top Tips for Search-Friendly Web Design

Lucy — Thu, 15 Apr 2010 21:09:46 +0000

If you’ve engaged a quality SEO company, the first thing they will do after a site audit, is to look at how ‘search engine friendly’ your web design is. So what does that mean, exactly? After all, search engines only recognise text, they can’t read pictures. They certainly can’t evaluate art … but thinking about the search engines when you are designing a site really pays off. Here’s our top tips for search-friendly web design.

Lots of links

If there is a single link to a page on your website on the net, search engine crawlers will eventually find it. Create more links to that page, and you enhance the speed of discovery, as well as the link popularity of that page.

Anchor text

People now understand how links on the web work … even my 70-odd year old grandparents both do. You don’t have to link with the words ‘click here’ or ‘please click’. Use anchor text – this is a huge boost to your internet marketing and SEO results, given the (assumed!) current state of the Google algorithm.

Use the hash

If you have multiple pages on site that all have very similar content, use the hash symbol in the URL to avoid being penalised for having duplicate content by a search engine. The hash symbol means similar pages are treated as one.