Links from one website to another, or back links, have aptly been described as the currency of SEO. Back links can be baited with interactive widgets, news feeds, social media, blogs and more. Link baiting is an easy, creative, and legitimate optimisation method that has an almost immediate positive effect. Baiting links can swiftly lift [...]
Top page rank is every marketer’s goal, but it takes a rational, sensible and low-risk approach to grow a company’s brand while also growing traffic. Search engine optimisation is not just a collection of random strategies practiced by e-marketers, SEO is an art. Search engines’ algorithms are constantly evolving, and expert knowledge and skill are [...]
Finding good keywords for SEO is a hot potato topic. Some companies will put all their efforts into pushing only the most competitive words, while others will dig a bit deeper to find the most effective combinations of words and phrases. Without a doubt, keywords have become the determining factor for search engine optimisation in [...]
It’s a new year, so it is only fitting that you take some time to look into dome of the new trends when it comes to SEO. Anyone who has any experience with SEO in Australia, or anywhere else, for that matter, will know that it is always changing and evolving. What is popular in [...]
If you are just starting a new business like many are, you may be wondering why you need to hire an SEO company. There are actually many great reasons to hire an SEO company and in many cases, your website, which can be the number one way to drum up business, may not perform without [...]
A lot of people write a lot of stuff on the net. In fact, we just recently passed the zetabyte mark. And a decent portion of that information is devoted to linkbaiting. Before you read anything on linkbaiting with a view to implementing it in your seo strategy, though, you need to keep these two
The spread of bad information in SEO is fast and notoriously inconvenient. Almost all of us have spent time or money at some stage on an SEO tactic that ended up having no relevance to our real rankings. Unfortunately, bad information continues to be published – here are the top 4 craziest myths about SEO [...]
SEO is a wonderful business tool. It’s essential in the early stages of a business, and with the number of people that now have access to the internet, web marketing will probably be a lifetime activity. Although SEO is a constant business companion for successful companies, your aims need to grow beyond ‘the top Google [...]
Some people will say you should never use web slang in your site copy. Some people threaten to violently kill those that do, while some cheerfully chuck out ‘lol-bombs’ like there’s no tomorrow. So … what affect does web slang have on your SEO? Potential for reader engagement Web slang actually has the potential to [...]
It’s easy to get swamped in theory when you’re thinking about SEO for your business. You end up with clear knowledge of what you have to do – but no clear idea of how to translate that into actual reality. Today we are looking at a quick and simple case study, checking out how Roxy, [...]