Building Links for Search Engine Optimisation

The purpose of building links is not to directly affect sales. Rather, the goal is to make a website more attractive to search engines, such as Google, Yahoo! or Ask, for example. Building strong and well-related back links helps to define a website in the eyes of engines and get better rank. More incoming links helps the engines better categorize web pages in their search results, and that is what optimising is all about.

How to Optimise With Link Bait

The idea is to build incentives for visitors to share web content and link back. There are several effective ways to do this. An expert SEO company could build links by injecting humor or fun activities for visitors, such as games, contests, polls and surveys. Users can easily be incentivized to share and link back on social media and other networking channels.

Posting valuable product how-tos and demonstrations via video or other media is a link-baiting technique used by the pros. Another method is to deliver a steady stream of industry news and ecommerce information. In short, any medium that engages consumers can help build associated links back to the site.

Start Link Baiting now!

Hire an SEO company to start link baiting for better search engine page results. With a solid understanding of consumers, professional e-marketers are able to craft robust and effective link-baiting strategies. For guidance on planning effective link baiting campaign, engage a company that prides itself on optimising websites for SEO.

First Page Results Are a Must

More than 90 percent of web searchers never look further than the first page of Google’s results, and that makes it essential to have an optimisation plan. It can be difficult, though, for newer marketers to comprehend why some sites consistently appear at the top of search engine pages. The questions are always the same, “How did that other website earn the number one position, and how can my site take over the top rank?” The answer is diligence.
Take Control over Page Rank
It is actually possible to take control of search engines and push a website to the top of the results pages in just a few weeks. An effective approach could include identifying the business through branding, social media, mobile strategies, email, analytics, and other new media methods. The right mix of personality and pizzazz blended with some well-crafted search engine work can provide a lifting effect almost at once.

Expert Help for SEO Australia

Higher page ranking can be achieved with a solid understanding of search engine marketing. Thousands of website owners in Australia are putting their marketing campaigns into the hands of expert SEO companies, and for good reason. An established SEO company knows how to put powerful optimising tricks to work and make a world of difference in page rank. The success rates of Australian companies are an impressive testament to the specialised art of optimising for search engines.

Without a doubt, keywords have become the determining factor for search engine optimisation in Australia, and every successful keyword campaign begins with expertise, research and forethought.

The Keyword Goldmine

Consider the millions of oddball search terms that filter through search engines every day. A review of keyword analytics for any website will bring up misspelled words, misused words and peculiar word combinations. Novice marketers will generally ignore any “crackpot” keywords and put their focus on more “normal” search words, but they are missing the point. Unusual and strange-sounding keywords are the exact kind of gold that SEO companies can mine for a competitive edge.

Keywords Can Sing To Search Engines

In addition to knowing which keywords to use, it also pays to know where to use them and how often. One of the most common mistakes that web owners make is to overstuff web content with repeated usages, or to repeat the same long tails (keyword phrases with exact word positions) over multiple pages. An expert marketer can develop a mix of words that is aesthetically pleasing and will sing songs of love to the search engines.

Experience Counts in Keyword Research

Choosing good keywords is not an exercise for those with little or no experience. It’s important to keep current with industry trends and consumer behaviours, and not everyone has the time or ability to stay up to date. Busy business-owners can seek the guidance of an experienced SEO company to help boost the success rate of keyword campaigns.

The Australian Perspective

Businesses the world over are relying on the power of search engines for marketing, and keywords are the way to stay at the top of the SERPS (search engine result pages). The methods for SEO Australia are no different than any other country, but a regional company does offer one huge advantage: Intimate knowledge of the Australian mind. It gives keywords more power to lift search engine results to the pinnacle of success.

Soon after the New Year hit, marketing professionals were asked what would drive sales for 2012. An astonishing 67% of them said SEO is the thing that is going to drive sales and if you think about it, this makes a lot of sense. Almost all companies have a website and when this website is easily found online, sales can be generated automatically through marketing. These marketing professionals also mentioned that they will plan on most of their strategies specifically focused on SEO. That is hugely significant considering that SEO hasn’t been around for long. Choosing an SEO company for your business who has that same philosophy will certainly benefit your company greatly.

Another SEO trend expected to be significant in 2012 is to combine search engine optimisation with e-mail marketing. About 57% of the marketing professionals who predict that SEO will drive sales in 2012 also expect that e-mail marketing will play a significant role and should be done right alongside the SEO practises your company may already be doing.
A final trend in SEO is also a combining method. This is updating a site more frequently and using SEO alongside current events. Current events always trend high and if your SEO company is able to incorporate a current event into your marketing plan on occasion, you should be able to quickly see a noticeable spike in traffic. E-mail marketing has been around for awhile, but when combining it with SEO trends, you may very well notice a nice impact on your sales and profits.

Since SEO is changing all the time, it is impossible to say what will really happen as we continue to push through 2012. The only way to make sure your company is staying up on the latest in SEO news and trends is to partner with a successful SEO company.

Linkbaiting has to come from the heart

True linkbaiting success very rarely comes from an outsourced article. The most successful linkbaiting pieces are written:

• From within the company, using inside company information and expertise
• From concepts which have developed over quite a period of time. Even if the actual writing and creation doesn’t take long, the thought process behind it usually does.
• With rich media – additional videos, graphs and photos to help explain what has been written
• Very rarely as ‘controversy’ pieces. Picking on another blogger or company works well for some … but for most of us, it makes us look like whingers.

Don’t take yourself for granted

Every company does something that outsiders would find amazing. You just need to stop taking yourself for granted, and see it! If you just can’t, grab a few customers or family members, take them on a tour of your working day and ask them what fascinates them. This is how the ‘Will It Blend’ series on Youtube got started.

The spread of bad information in SEO is fast and notoriously inconvenient. Almost all of us have spent time or money at some stage on an SEO tactic that ended up having no relevance to our real rankings. Unfortunately, bad information continues to be published – here are the top 4 craziest myths about SEO and Google.

1. SEO is something you do once, and then never again
   Unfortunately untrue – if you want to stay on top of the rankings, you need to keep working to be there.
2. Google Analytics sends your company information to Google
   Big Brother isn’t watching you … because they just don’t have the manpower and can’t be bothered!
3. Pagerank is directly linked to search engine results
   Actually, Pagerank is an indication of your link popularity, which is only one element of your Google rankings.
4. Keyword density is soooo 2008
   Google would have you believe that if you write your copy naturally, the search engine will understand what it is about just fine. We know from experience in SEO that this is definitely not the case! There is no magic keyword density number, but ignoring density is a recipe for wasted SEO money.

Because Google keeps changing the rules!

If you invest solely in SEO and not in holistic web marketing, your company’s profitability is strongly tied to its relationship with another company – Google. A pretty high risk strategy! Google’s new ideas, like personal search, will keep making life hard is SEO is your only marketing avenue.

Because if you depend on search, you neglect visitor engagement
if you’re constantly thinking about getting new visitors and visibility through the search engines, it takes the focus off engaging your current customers and visitors through blogging, newsletters, etc. Warm marketing costs 7 times less than getting new customers.

Because popular sites get traffic without search engines
Do you think people Google for Facebook nowadays? No. The same is true of many popular sites … and you want to be one of them!

Some people will say you should never use web slang in your site copy.  Some people threaten to violently kill those that do, while some cheerfully chuck out ‘lol-bombs’ like there’s no tomorrow. So … what affect does web slang have on your SEO?

Do you REALLY need these expressions in your website?!

Potential for reader engagement

Web slang actually has the potential to make your readers fully engage with you as a writer. Reading copy with web slang is like reading a conversation with a friend for many people. If you have a very personal site (like a blog), this could be a huge advantage in your SEO, building rankings by boosting traffic and repeat visits.

Potential for reader disengagement

It’s hard to know when to stop … and even people that are happy to use ‘lol’, ‘imho’ or ‘rofl’ in net conversations can often be turned off by the deliberate misspellings and more obscure terms. Obviously you need to know your audience.

A middle ground

Facebook is a great example of a middle ground. They never use netspeak themselves, but provide plenty of opportunity for readers to talk however they like. Increase reader engagement on your website, and you could sidestep this whole SEO issue!

1. Offer a site audit
   It just makes sense to assess the task you have before starting, and every good firm will do this. Many offer this part of the service for free, so you can compare different companies.
2. Keyword research
   Even if your SEO company ultimately lets you choose your keywords, they should at least consult with you on selection and advise on the implications of choosing one or another.
3. On page SEO
   This will include meta-information review, content overhaul, and possibly web design advice.
4. Navigation optimization
   Sometimes this is billed as ‘search engine friendly web design’. It isn’t included in many base packages, but companies should at least be aware of the principles.
5. Link building
   Link popularity is, and probably will always be, a big part of your Google ranking.
6. Progress monitoring
   Internet marketing isn’t set-and-forget – you need to monitor results.

And a bonus – if your internet marketing company offers staff training in SEO maintenance, they are worth hanging onto!