Just recently, it was reported that Google has updated its search algorithm to almost 400 changes. That number would have some of the old SEO strategies brought into junk. The only right way is to do some experiments and study how Google works now. Of course, this would take a lot of time, effort, and patience. But you need to have those traits if you are really aiming of beating the internet marketing competition.

(b) Links are still significant in ranking. Links before were the primary basis of ranking in the search engine results page. Because of this knowledge, bad people had created an idea to exploit the search engine spiders by link spamming. Thanks to Google; of all the existing search engines in the World Wide Web, it was the one that created ways to stop this nasty web marketing strategy. After Google, Yahoo and later MSN also did the same. However, the mentioned last two search engines are far behind from the excellence of Google.

As expected, links are a significant factor in ranking. However, only quality links are counted. What are quality links by the way? Quality links are those that are coming from relevant sites that are also content rich. Of course, the links must be coming from sites with higher authority. The quantity no longer matters in link building; quality does.

Continue reading here: 2009 SEO Trends: A View by webmarketingexperts.com.au (Part 3)

~oOo~

Contact Web Marketing Experts (webmarketingexperts.com.au) for more useful SEO tips and other relevant points of view.