SEO is a wonderful business tool. It’s essential in the early stages of a business, and with the number of people that now have access to the internet, web marketing will probably be a lifetime activity. Although SEO is a constant business companion for successful companies, your aims need to grow beyond ‘the top Google [...]
How’s your PPC campaign going? Pay per click is a valuable addition to almost any web marketing strategy, but it has its drawbacks … and one of those is click fraud. Here’s how to tell if you are a victim of one of these schemes. What is click fraud? Click fraud is conducted by a [...]
It’s easy to get swamped in theory when you’re thinking about SEO for your business. You end up with clear knowledge of what you have to do – but no clear idea of how to translate that into actual reality. Today we are looking at a quick and simple case study, checking out how Roxy, [...]
The choice of whether to use your company name, or your SEO keywords in your domain name is perhaps the most universal. Last week we looked at a few ways to solve it, as well as best practices for choosing an extension. For some of you, one post will have solved all of your problems [...]
There are some pretty … um … amazing URLs out there. Sites like www.therapistfinder.com and www.powergenitalia.com are prime examples of why you should always take time over your decisions about a URL! It isn’t just inadvertent and very unfortunate word mashups that you need to be aware of, though. Your URL is one of the [...]
Google News is not a web directory wherein you can do site submission easily and just wait for about seven days to get listed. It is a news aggregator; it collects headlines through wherein the task is done by a search algorithm. In web marketing, creating news may something be a different tool. Perhaps, it [...]
Yahoo is the first to arrive as the most reliable search engine in the internet. In the first few months of existence, there are already millions of internet users and internet marketing savyy who preferred Yahoo because of its efficient electronic messaging system–Yahoo Mail. In the early 2000s, Yahoo had 80 million users already; and [...]