The choice of whether to use your company name, or your SEO keywords in your domain name is perhaps the most universal. Last week we looked at a few ways to solve it, as well as best practices for choosing an extension. For some of you, one post will have solved all of your problems [...]
February 24, 2010 – 9:03 am
There are some pretty … um … amazing URLs out there. Sites like www.therapistfinder.com and www.powergenitalia.com are prime examples of why you should always take time over your decisions about a URL! It isn’t just inadvertent and very unfortunate word mashups that you need to be aware of, though. Your URL is one of the [...]
February 17, 2010 – 9:05 pm
Marketing to a particular demographic is perhaps one of the most powerful tools in a web marketer and SEO specialist’s arsenal. When you know who you are speaking to (in terms of sex, age, family status, earning power, financial decision-making capacity, etc), you know what they want. And when you know what someone wants, you [...]
February 10, 2010 – 8:40 pm
Using social media in internet marketing can be pretty confusing for those who don’t spend a lot of time on the net. It requires quite a lot of finesse in the way you deal with customers, and a complete re-adjustment of your attitude from sales-focused and self-focused, to completely customer focused. More than that, though [...]
February 3, 2010 – 8:07 pm
Website copywriting can be difficult if you aren’t a natural-born writer. You know your products well and know what needs to be emphasized … but sometimes it just doesn’t come out properly! These tips for improving your website content (and therefore, web marketing) can be applied after the fact, and do not include any advice [...]
January 27, 2010 – 8:05 pm
Seeing ads in the sponsored results that say “1000s of unique visitors to your site only $99!”, or “Be #1 in Google for only $299, call today”? If you’ve seen this, you’re probably also noticing that when you get any indication of SEO services pricing over in the natural results, it is hundreds of times [...]
January 20, 2010 – 7:55 pm
Much as the pundits want you to believe it, linkbait is not all sunshine and roses! There is also a heap of manure at the bottom of that flower bush, helping those roses grow. Linkbait is a great SEO technique – it works in perfectly with what Google wants, and will always want. But it [...]
September 16, 2009 – 12:24 am
Being an internet marketer brings about many challenges as far money making is concerned. You need to gear up and load yourself with advices from experienced online business people or else end up with sites that provide plain junk information. In order for your business to yield ROI, well established web marketing techniques must be [...]
September 8, 2009 – 11:56 pm
A website is considered the most interesting tool in promoting products and services online. However, the tough challenge in the web hinder the opening of new channels necessary for enquiries and sales to occur. Here are some basic web marketing strategies that can help you achieve that internet marketer’s goal of online success.
• Consider a [...]
September 4, 2009 – 12:31 am
Is it possible to generate business profit through web marketing?
Yes, it is very possible. In order to have the desired returns on investment, having an attractive web design would not be sufficient. You need to think of effective means on how to keep the business sales move up and not remain stagnant.
The advent of the [...]