Everyone does it … but just like jumping off a cliff, that doesn’t mean that you should too! We’re talking about password masking – having a little row of dots come up instead of the actual password when someone is trying to log into a site or service. I have yet to see a website [...]
I might have bent the rules a little for this one. These quotes were all originally designed to be about marketing in general (rather than web marketing), and many of them existed before Apple had even built its first $20,000 PC in the 1980s. However, they really are timeless … that’s what makes them the [...]
It’s easy to get swamped in theory when you’re thinking about SEO for your business. You end up with clear knowledge of what you have to do – but no clear idea of how to translate that into actual reality. Today we are looking at a quick and simple case study, checking out how Roxy, [...]
The choice of whether to use your company name, or your SEO keywords in your domain name is perhaps the most universal. Last week we looked at a few ways to solve it, as well as best practices for choosing an extension. For some of you, one post will have solved all of your problems [...]
There are some pretty … um … amazing URLs out there. Sites like www.therapistfinder.com and www.powergenitalia.com are prime examples of why you should always take time over your decisions about a URL! It isn’t just inadvertent and very unfortunate word mashups that you need to be aware of, though. Your URL is one of the [...]
Marketing to a particular demographic is perhaps one of the most powerful tools in a web marketer and SEO specialist’s arsenal. When you know who you are speaking to (in terms of sex, age, family status, earning power, financial decision-making capacity, etc), you know what they want. And when you know what someone wants, you [...]
Using social media in internet marketing can be pretty confusing for those who don’t spend a lot of time on the net. It requires quite a lot of finesse in the way you deal with customers, and a complete re-adjustment of your attitude from sales-focused and self-focused, to completely customer focused. More than that, though [...]
Website copywriting can be difficult if you aren’t a natural-born writer. You know your products well and know what needs to be emphasized … but sometimes it just doesn’t come out properly! These tips for improving your website content (and therefore, web marketing) can be applied after the fact, and do not include any advice [...]
Seeing ads in the sponsored results that say “1000s of unique visitors to your site only $99!”, or “Be #1 in Google for only $299, call today”? If you’ve seen this, you’re probably also noticing that when you get any indication of SEO services pricing over in the natural results, it is hundreds of times [...]
Much as the pundits want you to believe it, linkbait is not all sunshine and roses! There is also a heap of manure at the bottom of that flower bush, helping those roses grow. Linkbait is a great SEO technique – it works in perfectly with what Google wants, and will always want. But it [...]