SEO Truth » keyword research

6 Things to Expect From Every Good SEO Firm

Lucy — Thu, 29 Apr 2010 21:06:34 +0000

SEO is big business nowadays. And unfortunately, there are a lot of sub-standard internet marketing firms taking advantage of unwitting people who know little about how the web works! Today we check out the most basic way to vet your internet marketing company – by the services they offer. Every good internet marketing/SEO firm should:

Offer a site audit
It just makes sense to assess the task you have before starting, and every good firm will do this. Many offer this part of the service for free, so you can compare different companies.
Keyword research
Even if your SEO company ultimately lets you choose your keywords, they should at least consult with you on selection and advise on the implications of choosing one or another.
On page SEO
This will include meta-information review, content overhaul, and possibly web design advice.
Navigation optimization
Sometimes this is billed as ‘search engine friendly web design’. It isn’t included in many base packages, but companies should at least be aware of the principles.
Link building
Link popularity is, and probably will always be, a big part of your Google ranking.
Progress monitoring
Internet marketing isn’t set-and-forget – you need to monitor results.

And a bonus – if your internet marketing company offers staff training in SEO maintenance, they are worth hanging onto!

Doing the Right Keyword Research

webmarketingexperts.com.au — Mon, 09 Feb 2009 06:08:12 +0000

Keyword research is undeniably a tiring task in a way. Though there are helpful tools that make the job done, deciding which among the keywords you have researched should be used, is the hardest part.

You have to check if the keywords that you are planning to employ are useful in your business/es. It is important that you have to know the capacity of the keywords you want to use, that they should be able to drive traffic and sales. Most of the internet marketers tend to use keywords that only give traffic to their website but failing to realize that the most important part of SEO is to let your business generate returns on investment.

Beginners may use Google Keyword Tool, WordTracker or KeywordDiscovery. These online tools serve as a guide by giving keyword suggestions for your site. One-word keywords, the generic ones are not advisable. It is because, aside from the fact that they are very competitive (meaning you are competing with gazillion other sites to rank in this keywords), they are non-targeting. You can only earn a volume of traffic with these keywords, not monetary earnings. Use long tail keywords to specifically target your market.

Putting yourself in the shoe of the internet users, or potential clients, is the excellent way of finding the right keywords. Visit Web Marketing Experts for SEO services. Our Keyword Research is strictly done the right way.