The major factor in the overall look of the website is the color. You must avoid clashing colors. Clashing colors are colors that vibrate against each other, perhaps because of the same level of saturation. The tendency of having clashing colors is that these colors would tent to fight for the viewer’s attention. Thus, the viewer’s eyes would get fatigued. The solution for this is to reduce either of the color’s saturation.

Another thing to be considered is the functionality of the website. Ensure that you provide navigation links for your site and that they are defined enough. Messy navigation links would have your visitors lost in your website.

According to experts that principles applied in print design is also the same with web design. The success level is achieved through readability statistics and its type. The font types to be used must not exceed to more than three. Expert web designers are aware of appropriate and clear typography. One should not have long paragraphs in the content; cut them short for readability’s sake.