A lot of people write a lot of stuff on the net. In fact, we just recently passed the zetabyte mark. And a decent portion of that information is devoted to linkbaiting. Before you read anything on linkbaiting with a view to implementing it in your web marketing strategy, though, you need to keep these [...]
It’s easy to get swamped in theory when you’re thinking about SEO for your business. You end up with clear knowledge of what you have to do – but no clear idea of how to translate that into actual reality. Today we are looking at a quick and simple case study, checking out how Roxy, [...]
Using social media in internet marketing can be pretty confusing for those who don’t spend a lot of time on the net. It requires quite a lot of finesse in the way you deal with customers, and a complete re-adjustment of your attitude from sales-focused and self-focused, to completely customer focused. More than that, though [...]
Seeing ads in the sponsored results that say “1000s of unique visitors to your site only $99!”, or “Be #1 in Google for only $299, call today”? If you’ve seen this, you’re probably also noticing that when you get any indication of SEO services pricing over in the natural results, it is hundreds of times [...]
Much as the pundits want you to believe it, linkbait is not all sunshine and roses! There is also a heap of manure at the bottom of that flower bush, helping those roses grow. Linkbait is a great SEO technique – it works in perfectly with what Google wants, and will always want. But it [...]
Search engines use your site’s link popularity to determine not only your page rank but your specific position in the search engine results page (SERP). Link popularity is measured according to the quantity and quality of links from other websites leading to your website.
Though on-page optimization is also important in ranking, off-page optimization plays a [...]
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