SEO Truth » link buying http://seotruth.org Looking for the Truth About SEO? Read this blog. Fri, 10 Feb 2012 06:03:02 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 A View on Link Buying http://seotruth.org/a-view-on-link-buying/ http://seotruth.org/a-view-on-link-buying/#comments Wed, 20 May 2009 03:37:03 +0000 webmarketingexperts.com.au http://seotruth.org/?p=332 Link buying is the easiest way to achieve link popularity. Of course, if you got a lot of money in your pocket, this is truly easy. However, Google has set a rule to discredit this internet marketing strategy. They do not only discredit the link weight but also penalize the involved parties in this kind of illegal SEO strategy.

In the past, link buying is one of the most effective tactics in raising the website ranking in the search engine results page because it helps boost the page rank. It is one form of link exchange; the other is free link exchange. The reason why search engines like Google tag this tactic as illegal is that it degrades the relevancy aspect of search results. Any website from different market niche can link to another site of totally different market niche just for a fee. Then, voila! Your website ranking is increased especially if the site you are linking has higher site authority. Even if this is illegal, still there are lots of website owners that employ this method because it is proven effective. However, they use this tactic in most careful way. To avoid getting caught, site owners would buy links only from sites that are in relevance to their website. This process is characterized in which a certain site such as SEO company buys link placement within the site of another site about SEO.

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