SEO Truth » link popularity

2 Best-Ever Tips for Linkbaiting

Lucy — Thu, 27 May 2010 02:51:05 +0000

A lot of people write a lot of stuff on the net. In fact, we just recently passed the zetabyte mark. And a decent portion of that information is devoted to linkbaiting. Before you read anything on linkbaiting with a view to implementing it in your seo strategy, though, you need to keep these two overarching guidelines in mind …

Linkbaiting has to come from the heart

True linkbaiting success very rarely comes from an outsourced article. The most successful linkbaiting pieces are written:

From within the company, using inside company information and expertise
From concepts which have developed over quite a period of time. Even if the actual writing and creation doesn’t take long, the thought process behind it usually does.
With rich media – additional videos, graphs and photos to help explain what has been written
Very rarely as ‘controversy’ pieces. Picking on another blogger or company works well for some … but for most of us, it makes us look like whingers.

Don’t take yourself for granted

Every company does something that outsiders would find amazing. You just need to stop taking yourself for granted, and see it! If you just can’t, grab a few customers or family members, take them on a tour of your working day and ask them what fascinates them. This is how the ‘Will It Blend’ series on Youtube got started.

6 Things to Expect From Every Good SEO Firm

Lucy — Thu, 29 Apr 2010 21:06:34 +0000

SEO is big business nowadays. And unfortunately, there are a lot of sub-standard internet marketing firms taking advantage of unwitting people who know little about how the web works! Today we check out the most basic way to vet your internet marketing company – by the services they offer. Every good internet marketing/SEO firm should:

Offer a site audit
It just makes sense to assess the task you have before starting, and every good firm will do this. Many offer this part of the service for free, so you can compare different companies.
Keyword research
Even if your SEO company ultimately lets you choose your keywords, they should at least consult with you on selection and advise on the implications of choosing one or another.
On page SEO
This will include meta-information review, content overhaul, and possibly web design advice.
Navigation optimization
Sometimes this is billed as ‘search engine friendly web design’. It isn’t included in many base packages, but companies should at least be aware of the principles.
Link building
Link popularity is, and probably will always be, a big part of your Google ranking.
Progress monitoring
Internet marketing isn’t set-and-forget – you need to monitor results.

And a bonus – if your internet marketing company offers staff training in SEO maintenance, they are worth hanging onto!

Top Tips for Search-Friendly Web Design

Lucy — Thu, 15 Apr 2010 21:09:46 +0000

If you’ve engaged a quality SEO company, the first thing they will do after a site audit, is to look at how ‘search engine friendly’ your web design is. So what does that mean, exactly? After all, search engines only recognise text, they can’t read pictures. They certainly can’t evaluate art … but thinking about the search engines when you are designing a site really pays off. Here’s our top tips for search-friendly web design.

Lots of links

If there is a single link to a page on your website on the net, search engine crawlers will eventually find it. Create more links to that page, and you enhance the speed of discovery, as well as the link popularity of that page.

Anchor text

People now understand how links on the web work … even my 70-odd year old grandparents both do. You don’t have to link with the words ‘click here’ or ‘please click’. Use anchor text – this is a huge boost to your internet marketing and SEO results, given the (assumed!) current state of the Google algorithm.

Use the hash

If you have multiple pages on site that all have very similar content, use the hash symbol in the URL to avoid being penalised for having duplicate content by a search engine. The hash symbol means similar pages are treated as one.

Obtaining Link Popularity through Link Building

webmarketingexperts.com.au — Tue, 10 Feb 2009 02:55:16 +0000

Search engines use your site’s link popularity to determine not only your page rank but your specific position in the search engine results page (SERP). Link popularity is measured according to the quantity and quality of links from other websites leading to your website.

Though on-page optimization is also important in ranking, off-page optimization plays a more crucial role in getting higher position in the SERP and page rank as well. Link building is an internet marketing strategy that is categorized under off-page optimization. Through submitting your website to several social bookmarking sites, guest books, answering or posting comments for various forum sites, commenting to other’s blog entries, and posting blog entries with links in them are the most famous techniques of link building. Because of its effective results, the demand to hire link builders is getting higher. Internet marketers find it worth investing. To rank higher in the SERP, link building has become a necessity for any internet marketing site.

If you are looking for an SEO firm that offers link building services, always ensure that the company you are going to choose is already proven by results over time. Obsolete SEO firms still tend to do reciprocal linking or two-way link. This is when website A links to website B, and B in return links to website A. Of course, this sounds really ideal. But even if this method works, only a few realize that nothing beats one-way linking method. One-way linking method happens when your website is linked by the other, blog posting for instance. There are no hassles of asking various websites to link to your site.