SEO Truth » off page optimization http://seotruth.org Looking for the Truth About SEO? Read this blog. Fri, 10 Feb 2012 06:03:02 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 Reasons Why Some Sites Don’t Rank http://seotruth.org/reasons-why-some-sites-dont-rank/ http://seotruth.org/reasons-why-some-sites-dont-rank/#comments Fri, 20 Feb 2009 04:11:28 +0000 webmarketingexperts.com.au http://seotruth.org/?p=133 Already six months have passed but it seems that your SEO efforts are not returning results you wanted. You have spent a lot, hired a lot of SEO experts but still, you ranking is not increasing. You get so frustrated that you ventured all sorts of web marketing techniques such as paid listing, PPC, buying links and others. Still, your website doesn’t rank well in search engine results page.

There are reasons for that. Usually, the culprit of having your site not getting higher ranking in the search engine results page is the on-page aspect of your site optimization. All tons of efforts of off-page optimization are useless if there’s a problem with your site. Your site would have not been search engine friendly.

How would you know that your site is not search engine friendly?

If your site is employing flash, that is one factor of not having your ranking in the SERP improve. It is attractive to the visitors but in the eyes of the search engine spiders, it is a trash. Though spiders can read and index flash, it prioritizes less websites with flash for ranking. What the spiders want is text, lots of them.

Another thing that prevents your site from being search engine friendly is the JavaScript. If you got more JavaScript for your site, that’s really a big problem for SEO. Search engine spiders cannot read it. As a result, the spider won’t be able to know what your site is all about. You can hardly establish your site relevancy when you have more JavaScript for your site.

]]> http://seotruth.org/reasons-why-some-sites-dont-rank/feed/ 0 Obtaining Link Popularity through Link Building http://seotruth.org/obtaining-link-popularity-through-link-building/ http://seotruth.org/obtaining-link-popularity-through-link-building/#comments Tue, 10 Feb 2009 02:55:16 +0000 webmarketingexperts.com.au http://seotruth.org/?p=83 Search engines use your site’s link popularity to determine not only your page rank but your specific position in the search engine results page (SERP). Link popularity is measured according to the quantity and quality of links from other websites leading to your website.

Though on-page optimization is also important in ranking, off-page optimization plays a more crucial role in getting higher position in the SERP and page rank as well. Link building is an internet marketing strategy that is categorized under off-page optimization. Through submitting your website to several social bookmarking sites, guest books, answering or posting comments for various forum sites, commenting to other’s blog entries, and posting blog entries with links in them are the most famous techniques of link building. Because of its effective results, the demand to hire link builders is getting higher. Internet marketers find it worth investing. To rank higher in the SERP, link building has become a necessity for any internet marketing site.

If you are looking for an SEO firm that offers link building services, always ensure that the company you are going to choose is already proven by results over time. Obsolete SEO firms still tend to do reciprocal linking or two-way link. This is when website A links to website B, and B in return links to website A. Of course, this sounds really ideal. But even if this method works, only a few realize that nothing beats one-way linking method. One-way linking method happens when your website is linked by the other, blog posting for instance. There are no hassles of asking various websites to link to your site.

]]> http://seotruth.org/obtaining-link-popularity-through-link-building/feed/ 0