The choice of whether to use your company name, or your SEO keywords in your domain name is perhaps the most universal. Last week we looked at a few ways to solve it, as well as best practices for choosing an extension. For some of you, one post will have solved all of your problems [...]
There are some pretty … um … amazing URLs out there. Sites like www.therapistfinder.com and www.powergenitalia.com are prime examples of why you should always take time over your decisions about a URL! It isn’t just inadvertent and very unfortunate word mashups that you need to be aware of, though. Your URL is one of the [...]
Already six months have passed but it seems that your SEO efforts are not returning results you wanted. You have spent a lot, hired a lot of SEO experts but still, you ranking is not increasing. You get so frustrated that you ventured all sorts of web marketing techniques such as paid listing, PPC, buying [...]
Search engines use your site’s link popularity to determine not only your page rank but your specific position in the search engine results page (SERP). Link popularity is measured according to the quantity and quality of links from other websites leading to your website.
Though on-page optimization is also important in ranking, off-page optimization plays a [...]
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