SEO Truth » on page seo http://seotruth.org Looking for the Truth About SEO? Read this blog. Fri, 10 Feb 2012 06:03:02 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 6 Things to Expect From Every Good SEO Firm http://seotruth.org/6-things-to-expect-from-every-good-seo-firm/ http://seotruth.org/6-things-to-expect-from-every-good-seo-firm/#comments Thu, 29 Apr 2010 21:06:34 +0000 Lucy http://seotruth.org/?p=578 SEO is big business nowadays. And unfortunately, there are a lot of sub-standard internet marketing firms taking advantage of unwitting people who know little about how the web works! Today we check out the most basic way to vet your internet marketing company – by the services they offer. Every good internet marketing/SEO firm should:

  1. Offer a site audit
    It just makes sense to assess the task you have before starting, and every good firm will do this. Many offer this part of the service for free, so you can compare different companies.
  2. Keyword research
    Even if your SEO company ultimately lets you choose your keywords, they should at least consult with you on selection and advise on the implications of choosing one or another.
  3. On page SEO
    This will include meta-information review, content overhaul, and possibly web design advice.
  4. Navigation optimization
    Sometimes this is billed as ‘search engine friendly web design’. It isn’t included in many base packages, but companies should at least be aware of the principles.
  5. Link building
    Link popularity is, and probably will always be, a big part of your Google ranking.
  6. Progress monitoring
    Internet marketing isn’t set-and-forget – you need to monitor results.

And a bonus – if your internet marketing company offers staff training in SEO maintenance, they are worth hanging onto!

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