Who’s Roxy?

Roxy is the women’s clothing brand owned by the Quiksilver company. They make swimwear, clothing and accessories for surf, snow and skating situations, as well as general purpose wear. They are a fairly high end brand.

Roxy internet marketing implementation

Roxy has developed a ‘Style Squad’ – a group of around 900 girls nationwide between the ages of 13 and 23. Each of these girls was handpicked in stores across the country,, and each of them gets benefits for being a part of the Style Squad:

• Welcome pack with the latest clothing designs
• Free access to new items
• Discounts in store

The Panel Manager of the Style Squad posts questions on message boards when there is a business issue such as thoughts on a new design, how the girls respond to advertising, etc. It can be used for both qualitative and quantitative market research.

How you can follow Roxy’s internet marketing example

• Create your own community of brand ambassadors, asking people to become part of the community in your physical stores, and offering significant benefits for doing so.
• Make sure there are ongoing benefits for remaining part of the community
• Create an online forum – social media like a Facebook page, Myspace account, or Twitter account that your members should add.
• Whenever you are wondering what your customers think about a change in your business – a new idea, a new promotion, a competition, a new page on the website … ask them! When people feel valued, they are happy to give their opinion.
• Use the information to improve your brand in the eyes of your customers.

The keys to success for Roxy’s web marketing strategy are offering significant benefits to the members, and them implementing enough new strategies and changes to make the effort worthwhile! Don;t forget that this sort of marketing has a direct effect on your SEO, by encouraging backlinks and pushing your traffic (and therefore your Google rank), skyward.

Demographics - power of the (knowledge of) the people

How Crowd Science works

Crowd Science delivers short surveys to visitors who are already on your site. It will pop up a survey invitation at a set point – perhaps after somebody has viewed three pages. They remain on your website while taking the survey, and might answer questions about:

• Their demographics – sex, age, family status, geographic location, etc
• What they think of the site currently
• What they think the site needs
• How easy they found a particular task on site

Not sleazy!

So often, market research on the internet is a very low-brow activity. Animated banners, ‘Free iPod!’ links and automatic sound abound. Crowd Science is a little classier than that. A simple pop-up appears in the middle of the screen, not much different to the email newsletter sign-up forms that you quite often come across on websites nowadays.

Personalizable features of Crowd Science

You can customize the Crowd Science experience for your own site, with features like:

• Personalizable colours, invitations and text
• Personalizable reporting
• Tracking across multiple sites can be integrated

Non-intrusive

Use of cookies and scheduling ensures that your visitors shouldn’t be asked to do a survey more than once, and that only a small portion of visitors are asked to participate.

We do not make money from your use of Crowd Science, but do believe that their demographics information is one of the building blocks of a good web marketing campaign. Remember, knowledge is power!

Cut out the ‘be’s

Okay, you won’t be able to remove all of the ‘be’s from your writing – but odds are, many of them are superfluous. Look at the sentence: “I will be putting these up on the website next week”. You can change that quickly and easily to “I will put these … etc”, and retain the same meaning.

Given the fact that conciseness is of paramount importance on the web, this and the next tip are more useful than you might think!

Cut out ‘is’s

Clunky heading, I know . Keep reading anyway. Often you can cut out ‘is’ from sentences quite easily, and chop out surrounding words along with this little seed of verbosity. You can either:

• Shorten your full ‘is’s to contractions – ‘what is’ to ‘what’s’. Roughly the same characters, but easier for people to grasp.
• Look for instances of ‘there is’, and rearrange the sentence to cut them out completely.
• Look for other ‘is’s, and think about whether you can use other words to shorten the sentence. It’s usually possible.

When it comes to facts, don’t generalise

Here is a handy cheat-sheet of words to help you identify whether you are generalising. If you say:

• Often
• Many
• Approximately
• Can (as opposed to will)
• Virtually

You are telling your audience there’s an exception to whatever you have just written. It’s like a legal loophole for getting out of having your product do what you implied it would. These aren’t forbidden words generally, but you shouldn’t use them when you are talking about facts.

Learn to love full stops

Any sentence that goes on for longer than 15-20 words is usually too long. Full stops are the best way to break up sentences, but not always possible. Use semicolons where you can, or simply cut out a part of the sentence that isn’t really necessary.

Caught by linkbait

Linkbait for its own sake is worthless

Your linkbait content must support your overall internet marketing strategy, or it is almost worthless. The point of creating linkbait content is to get relevant links, pushing your site higher in Google’s estimation, and therefore presenting you earlier in the results when someone searches for your keywords. However:

• If your linkbait content is not relevant to your core business, you will get few ‘qualified leads’ clicking through
• If you encourage sites that aren’t relevant to yours to link to you, the worth of the links in Google’s algorithm is lowered.

So, you can’t just publish a controversial rant about Barack Obama as a linkbait strategy, if your company sells medical diagnostic equipment. You must think within the box!

Fake Linkbait could get you de-listed in Google

The best example is a story published at money.co.uk, titled ‘13 Year Old Steals Dad’s Credit Card to Buy Hookers’. This FAKE story got plenty of links … but it wasn’t made obvious on the page that it was fake. Matt cutts of Google indicated that the company would view that as dishonestly trying to create links (no matter what the writer’s intention), and could be added to the list of things that will get you banned from Google.

Linkbait’s ROI is unpredictable

This is the case with all activities in internet marketing – you must test and refine your techniques over time to be confident of getting a good return on investment. So just be cautious of investing a lot of money in linkbait content, without an *excellent* understanding of what makes the market tick.

The SEO world is such a big arena. If you cannot take the idea of spending time for your online promotion, then this kind of online marketing is not for you. Search Engine Optimization is only for the patient and the brave. Fortune favors the brave.  However, if you know how optimization can affect your web popularity, you will not think twice in getting a specialist to work on your site.

The fact is, you cannot ignore SEO and proceed to do other web marketing promotions successfully. SEO is about forming links and visibility. While it is a long haul process, it is sure to boost traffic to the site and improve your presence in the web. If you want a full-blown internet marketing that achieves all its potentials, SEO should be the first thing to consider.

An analysis of your site can be most proper because it could be running without getting rankings. A business that cannot be seen by its target users cannot profit well. It might be considered as a waste of time, because the longer you operate on the web, the more you get buried. New websites are being opened everyday and these sites have understood the implication of SEO in their business. If the new ones are getting optimized, then you need to get it too!

Your directions will be working for your company because optimization works to bring out strength through linking and making your site popular through standard methods. However, these methods may be considered “standard” by the expert but they can still be improperly done by those who follow their tips.

Buff your campaign through a diligent approach to build a reputation. Search optimization provides the system so that your site can be seen in searches. With its time-proven strategies, you can always hope that what you have invested in marketing your site will be reaping returns. Can you get good visibility without SEO? The answer is No. You must have it or pay for expensive online promotions that do not really guarantee long-term results.

Any line of business can be candidate for search engine optimization. There is not a special niche that can qualify for this method because all are encouraged to get on with the competition and get noticed. With that element to boost visibility, any problem on your low sales return can be solved. Concentrate on making your site optimized! Submit your site for optimisation now!

For more inquiries on how to build your reputation in searches, check out www.webmarketingexperts.com.au.

To get listed, you need to supply some vital business information such as company name, street address, city, state or province (for non US), zip, phone, and fax number. Plugging this information into a footer is a good strategy. This enables the search engine robots to have the information recognized it as indeed your business address. Dropping your addresses on your About Us and Contact Us pages is important because they are given more weight for local search listing.

Including local variations of keywords is also important to be present on your local pages. For example, if your business is located in Arkansas, you may use “Arkansas” and AR interchangeably. Search engine robots read and use both.

Have your business also get listed on Yellow pages, local directories and other local consumer sites. Putting anchor text on your pages with higher page rank that leads the visitor to the business address content is a big help, too.

Websites would best work by filling all the web pages with contents that are unique and written with quality. The more informative the site is, the more likely that search engines would love it. Internet users too would love it. Both search engines and humans love information.

It is not surprising anymore if most of the websites with higher ranking are those that are possess blog page or article page. This phenomenon calls for the demand of hiring article writers to improve the site and the same time, improve the overall online marketing business performance.

Here are some helping tips how to choose the best article writer for your site.

(a) Ask about the writer’s rate for writing tasks that you will be assigning to him or her. You have to perform researching of online writers through various sites that offer freelance writing or online companies that hire article writers. Beware of scammers though. Internet is jam-packed with scammers so you must be meticulous enough.

…continue reading here: Choosing an Article Writer for Your Site (Part 2)

Article marketing is one of the effective web promotion techniques. It gives three most important things that any online marketing business needs: increase in ranking and PR, web traffic, and returns on investment. This internet marketing strategy is done by marketing your business via an article. What’s written in the article that makes your business generate traffic and sales by the way? There are two kinds of article marketing; there are articles that are merely a write up on sales copy and the others are articles that present a concept or anything informative.

Today, sales copy type of article seldom attracts potential customers. Several internet users do not even read them because of the preconceived idea that it’s merely for business’s sake. The articles that are often read are those that are informative—the ones that present concepts or gives guiding or helping tips about something that’s worth doing. Writing this kind of articles helps increase your level of reliability and credibility as an online marketing business because your skills are measured through this. Experts are those who impart knowledge.

Some tweeters who employ this micro-blogging tool for their online marketing business just keep on sending tweets, advertising their business or whatever service or product they offer. They even use automaton to make the sending of tweets automated. TweetLater for instance, they use it to schedule their tweets. This strategy may work but at a very small probability. Responsiveness is a virtue in Twitterverse. It should be two-way. This means that it is not only your followers you should reply on your tweets, you are the one they follow should also respond to their tweets.

Followers that are responsive of your tweets are your assets. You can easily ask them favor to retweet what you tweet. Responsive tweeters are those that follows you naturally and are really interested about your business—the service or product that you offer. You can measure the responsiveness of your Twitter followers by asking a somewhat mind-provoking question. Observe how many of your followers respond or retweet your question.

Continue reading here: Follower Responsiveness: Twitter Marketing View (Part 2)

There are already innumerable online marketing business owners in the internet today who are venturing on PPC. However, nothing outruns the number of internet marketers that employs search engine optimization as their primary strategy. They are doing SEO for their website because they simply need it. And when it comes to outsourcing SEO services, you can choose Web Marketing Experts (webmarketingexperts.com.au). Here are the reasons why internet marketers like you need SEO from webmarketingexperts.com.au:

(a) You can achieve you business goals.

Every business aims for more visitors, more customers, and more returns on investments. These goals can be achieved through internet marketing strategy such as SEO. When you optimize your site for search engines, you get great chances of getting ranked higher in the search engine results pages. Higher ranking is always attributed to higher link popularity. Of course, the higher ranking in the SERP, the higher traffic the site can draw. Comes with that, is the fact that you would also be getting higher chances of getting more customers which entails more revenues.

Continue reading here: 5 Reasons Why You Need webmarketingexperts.com.au (Part 2)