Selecting your domain extension

The most recognizable extension is the dot com, although most users will also try your country code extension if they can’t find your site immediately. It is always worth registering a dot com, and a dot com dot AU, or CA, or TH, or whatever the case may be… even if you intend to use .org or .net as your primary website. Otherwise, people who don’t remember your address properly might land at a competitor’s website at the .com, instead of yours.

If you will be serving international visitors on your site, a simple .com extension makes the most sense – having a country code could scare away some visitors who believe that you don’t deliver or serve global customers. If you purchase both, you can direct interntional visitors to your .com, and local visitors to your .com.au site. You can be a global business, but still inspire local confidence.

Using your business name

Using nothing other than your business name as your URL is simple, and will help people that are trying to find you for the first time. However, it is not always the best SEO strategy. If your business name contains no indication of what you actually do, you are missing out on the most valuable element in the Google algorithm.

Using your keywords as your URL

While using your keywords as your URL is ideal for SEO, it carries its own set of problems. Users often expect businesses to be named after their URLs (or the other way round!), and may mistrust a site where this doesn’t ‘add up’.

Solving the dilemma – three strategies

Obviously, there is a dilemma to deal with when deciding whether to go with your business name or keywords for your URL. Here are a few possible solutions:

• Use your business name PLUS your keywords, if it doesn’t make the URL too long
• Use your keywords and your businesses initials only
• Change your business name to include your keywords, if you’ll be primarily web-based

Next week we’ll look at some of the less pressing, but still common problems in domain name selection!

It is undeniable that outsourcing demands are getting higher especially now that we are facing global economic recession.Only in outsourcing some of the business functions that a company actually save expenses in the operation, aside from the fact that its staff employees are given the opportunity to focus on their core tasks alone. If big companies like those that manufacture famous brands of shoes and clothes outsource some of their business operations, and other companies like those that offer web development services, it is no longer a surprise if SEO outsourcing exists.

SEO outsourcing is the practice by which an SEO company hires another SEO firm to do other SEO tasks. This usually happens when the company cannot accommodate all the necessary tasks due to lack of human resources. Of course, this is practical in a sense that a company can save thousands of bucks. However, there is one thing that we should know about the practicality of SEO outsourcing; cost-effectivity is not an enough factor. We should also consider the results.When planning on SEO outsourcing, do not choose an SEO outsourcing firm that offers cheapest services. What you get in those kinds of companies are mediocre results.

Choose the one that offers affordable SEO but never compromises results. Web Marketing Experts (WME) is one. Visit our website for other information how to avail SEO Outsourcing service