…There is no specified time frame for SEO results; and no one can guarantee that. SEO tasks should be continuously done to achieve results. Strategies vary from company to company. In order to determine of a certain SEO company is not fake, you have to inquire about their previous accomplishments. A reliable SEO company posts its previous results on their site.

(b) Top Ranking lasts for a lifetime.

This is definitely not true. If you happen to stumble upon a SEO company that believes in this misconception, there is no doubt that such company is absolutely fake. None of the websites can achieve higher ranking forever. Even if the search engine optimization is done continuously, ranking varies from time to time because search engines update their search algorithm. In order to maintain higher ranking, you must also go with what search engines do—updating. You have to continuously update your site with fresh contents while optimizing your keywords for a more relevancy.

(c) The more inbound links, the higher your site PR gets.

This misconception is very prevalent and the root of spamming tactics. Lots of internet marketers used to think that only in getting more inbound links that the site PR gets higher for a higher ranking in the SERP for particular keywords. In the previous, this concept was true. But today, it is considered as spamming concept…

Continue reading here: About SEO Myths: Views from webmarketingexperts.com.au (Part 3)