SEO Truth » search engine optimisation

Top Tips for Search-Friendly Web Design

Lucy — Thu, 15 Apr 2010 21:09:46 +0000

If you’ve engaged a quality SEO company, the first thing they will do after a site audit, is to look at how ‘search engine friendly’ your web design is. So what does that mean, exactly? After all, search engines only recognise text, they can’t read pictures. They certainly can’t evaluate art … but thinking about the search engines when you are designing a site really pays off. Here’s our top tips for search-friendly web design.

Lots of links

If there is a single link to a page on your website on the net, search engine crawlers will eventually find it. Create more links to that page, and you enhance the speed of discovery, as well as the link popularity of that page.

Anchor text

People now understand how links on the web work … even my 70-odd year old grandparents both do. You don’t have to link with the words ‘click here’ or ‘please click’. Use anchor text – this is a huge boost to your internet marketing and SEO results, given the (assumed!) current state of the Google algorithm.

Use the hash

If you have multiple pages on site that all have very similar content, use the hash symbol in the URL to avoid being penalised for having duplicate content by a search engine. The hash symbol means similar pages are treated as one.

Hire SEO Consultant for Improved Ranking

webmarketingexperts.com.au — Wed, 13 May 2009 01:17:51 +0000

Website owners usually don’t have the knowledge why search engines work this way or that way. They are caught up in confusions why some websites rank higher than the other. In case you are one of them, you need to hire an SEO consultant to have your online marketing goals be achieved.

Search engine optimization is the process of optimizing the website and its web pages in order to get higher ranking among the search engine listings. SEO is not just all about getting higher ranking in the search engine results pages (SERP); SEO aims even more than optimizing the page to generate great amount of traffic. Above all, SEO is all about making the site being optimized to gain returns on investment. Without returns on investment, SEO efforts are useless. This is the reason why hiring SEO consultants is important. You need their service to help your internet marketing venture survive or beat the competition.

SEO consultants are expected to study their customer’s site. Once the problem of the site is determined why it get lower ranking, they have to give their clients the choices which SEO packages they would like to avail. Of course, SEO consultancy is also a business and it means that money is an unavoidable issue. They offer full service in which all sorts of search engine optimization tactics are employed. They also offer affordable SEO services that will be employing only few tactics. However, they are also proven effective.

SEO: Your Ticket to Easier Web Marketing

Admin — Fri, 20 Mar 2009 09:14:27 +0000

There is no better way to make your visible enough and direct a huge amount of traffic to your site than to have it optimised. Making your website available for access via the Internet does not complete your marketing endeavors. Internet marketing could work for you if and only if you choose to take advantage of search engine optimisation (SEO) techniques.

SEO encompasses the many forms of web activity that results to the improvement of volume and quality of traffic that a web site gets via search engines. It is believed to be the most accurate and effective internet marketing strategy and a good number of internet marketeers can already attest to that fact. When done the right way, site optimisation would definitely lead to the increase of your site’s popularity and would eventually earn you greater profit.

While you can always learn the concepts and the techniques that are used in optimising sites, having the experts do it for you will always be more convenient and effective. Web Marketing Experts esperience and expertise can help you achieve your much coveted search engine results page rankings. At affordable rates, you will be able to get an SEO staff that will be dedicated to one task only – get high SERP rankings. Contact WME today for more information by clicking here.