Content: Search engines like sites that are rich in contents. The contents I am referring here are the text and the highly optimised images through ALT Text. Web content should be unique. Meaning, even if you are borrowing the web layout from other existing sites, you must still have to come up with something you call your own. You have to make everything in your site different that no one can tell that something in your site is almost the same with others. Moreover, frequently updated contents would have your site get ranking, even higher ranking in the long run.

Links: Search engines love links. However, due to the updating of the search engine algorithms, not all links are credited as something with weight enough to contribute in boosting your site. Search engines have when it comes to inbound links for your site. Only quality links are counted. Quality links are links that are naturally created–meaning it is generated by human fingers, not with automated web robots.

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