(c) Employ keywords on product images as their file name: If you are selling shoes, then the file name of the product images in your site should bear keywords that are also descriptive of the images. For example, if the image is red shoes, your file name would be something like “red-shoes-to-buy.jpg.”

(d) Optimize the text that surrounds the image: It is important that the images you put on your site should be relevant to your business website. This is to make the employing of keywords for the text that surrounds the image easier. SEO professionals found out that search engine like Google put weight on the text that surrounds the image. In order to optimize the image and the text that surrounds it, you should carefully employ your target keywords through the captions.

(e) Link images to articles or other write ups such as blog entries on the site you are optimizing: This method helps in optimizing both the images and the articles or blog posts as long as they are relevant to each other. For instance, if the image portrays red shoes worn by a woman, you can link that to your article which would be about reasons why red shoes make women attractive.

Read more here: Top 10 Optimizing Tips for Images (Part 3)

SEO professionals discussed in several forum threads that H1 tag is the most important phrase (or sentence) on any web page when web designing. Why is this so? It is because H1 tags serve as the web page divider. H1 divides the pages into sections to make the layout of the content more organized. It indicates the topic for the entire web page. It is the first one being read by the web visitors in order to know what the page is all about. This is the reason why search engines give higher priority to web pages with H1 tags.

In order to make your SEO process more effective, your H1 tag must bear any of the keywords that you are optimizing your website for. This way, search engine spiders would recognize that such words are important and would be recognized as the factor in which specific category in the index that the page should be included.

Without H1 tags provides the structure of the page, hence a web page divider. Without it, there is no structure. There is a tendency that the search engine spiders would get lost on the process of its crawling on the web page. You would lose the chance of getting higher ranking. This is because your web page cannot be indexed in specific and relevant category. Keywords that should be carried in your H1 tags are the ones that are being followed by search engines to make your web page theme more obvious and have that page be indexed in particular category.

continue reading here: Using Header Tags for SEO (Part 3)