The spread of bad information in SEO is fast and notoriously inconvenient. Almost all of us have spent time or money at some stage on an SEO tactic that ended up having no relevance to our real rankings. Unfortunately, bad information continues to be published – here are the top 4 craziest myths about SEO and Google.

1. SEO is something you do once, and then never again
   Unfortunately untrue – if you want to stay on top of the rankings, you need to keep working to be there.
2. Google Analytics sends your company information to Google
   Big Brother isn’t watching you … because they just don’t have the manpower and can’t be bothered!
3. Pagerank is directly linked to search engine results
   Actually, Pagerank is an indication of your link popularity, which is only one element of your Google rankings.
4. Keyword density is soooo 2008
   Google would have you believe that if you write your copy naturally, the search engine will understand what it is about just fine. We know from experience in SEO that this is definitely not the case! There is no magic keyword density number, but ignoring density is a recipe for wasted SEO money.

Meta tags are given low importance when it comes to SEO. This has happened when web marketing professionals discovered that search engines like Google do not put weight on the Meta tags, especially Meta keywords, in judging the relevancy rate of the web pages. Instead, the relevancy aspect is judged according to your web content. However, employing Meta tags is still encouraged to be included when you are doing SEO for the site. The Meta tile for instance, this is what Google see first before going through the entire content of the site. Aside from that, it is the one being seen as big blue link in the search engine results page. The more relevant and eye-catching your title is, the more likely that it will get great volume of web traffic.

Header tags that are composed of H1, H2, H3 and many others are also important in SEO. They are used according to prominence. The purpose of header tags is to give smooth flow of content when being read by a visitor. The visitor who reads your site would get lost along the way when you have improperly used header tags.