SEO professionals discussed in several forum threads that H1 tag is the most important phrase (or sentence) on any web page when web designing. Why is this so? It is because H1 tags serve as the web page divider. H1 divides the pages into sections to make the layout of the content more organized. It indicates the topic for the entire web page. It is the first one being read by the web visitors in order to know what the page is all about. This is the reason why search engines give higher priority to web pages with H1 tags.

In order to make your SEO process more effective, your H1 tag must bear any of the keywords that you are optimizing your website for. This way, search engine spiders would recognize that such words are important and would be recognized as the factor in which specific category in the index that the page should be included.

Without H1 tags provides the structure of the page, hence a web page divider. Without it, there is no structure. There is a tendency that the search engine spiders would get lost on the process of its crawling on the web page. You would lose the chance of getting higher ranking. This is because your web page cannot be indexed in specific and relevant category. Keywords that should be carried in your H1 tags are the ones that are being followed by search engines to make your web page theme more obvious and have that page be indexed in particular category.

continue reading here: Using Header Tags for SEO (Part 3)

Font Size: Make your font size readable by not making it too small, and not making it too big for the page. The 12-13 points is the recommended font size for all pages. You also have to break long paragraphs to make the text easy to read. As with navigation system, make all your font size consistent to achieve uniformity.

Line Length: Make everything readable by creating an appropriate length of a line type. Just have 60-70 characters; this is already enough line length of your text in order to be easily read. For larger displays, it is recommended to have only 40-50 characters. Too long lines would require effort for the readers to search for the beginning and scroll everything. This is annoying on their part. As a result, they would leave your site and search for another.

Few points of basic guiding principles in web designing will be given by visiting the site and contact Web Marketing Experts (WME), the leading SEO company based in Australia. With us, you can outsource not only your SEO tasks in order to reach all your internet marketing goals, but you can hire our web designers whose skills are chiseled and refined over time through the years of experiences. Outsource with WME now for a guaranteed quality results. We only aim of success for our clients who are venturing on internet marketing.