We love kids. That is, even if you don’t love them, ‘me’, ‘myself’ and ‘I’ do . But whether you like the little critters or not, everyone can agree that they come from outer space. Kids are completely different to adults, and when you’re making a website aimed at them, you have to remember a [...]
It is very tempting to first redesign your site, THEN get the SEO done. Your budget is still trying to recover from the design and build bill, and your head is full of logos, graphics and layouts and not ready to take on site copy and meta tags. But there are actually a lot of [...]
It’s easy to get swamped in theory when you’re thinking about SEO for your business. You end up with clear knowledge of what you have to do – but no clear idea of how to translate that into actual reality. Today we are looking at a quick and simple case study, checking out how Roxy, [...]
The choice of whether to use your company name, or your SEO keywords in your domain name is perhaps the most universal. Last week we looked at a few ways to solve it, as well as best practices for choosing an extension. For some of you, one post will have solved all of your problems [...]
There are some pretty … um … amazing URLs out there. Sites like www.therapistfinder.com and www.powergenitalia.com are prime examples of why you should always take time over your decisions about a URL! It isn’t just inadvertent and very unfortunate word mashups that you need to be aware of, though. Your URL is one of the [...]
Marketing to a particular demographic is perhaps one of the most powerful tools in a web marketer and SEO specialist’s arsenal. When you know who you are speaking to (in terms of sex, age, family status, earning power, financial decision-making capacity, etc), you know what they want. And when you know what someone wants, you [...]
Being an internet marketer brings about many challenges as far money making is concerned. You need to gear up and load yourself with advices from experienced online business people or else end up with sites that provide plain junk information. In order for your business to yield ROI, well established web marketing techniques must be [...]
A website is considered the most interesting tool in promoting products and services online. However, the tough challenge in the web hinder the opening of new channels necessary for enquiries and sales to occur. Here are some basic web marketing strategies that can help you achieve that internet marketer’s goal of online success. • Consider [...]
Is it possible to generate business profit through web marketing? Yes, it is very possible. In order to have the desired returns on investment, having an attractive web design would not be sufficient. You need to think of effective means on how to keep the business sales move up and not remain stagnant. The advent [...]
Sometimes people don’t know what they want. More frequently, they think they do but are completely clueless over what would be the most appropriate step to take. A demand is usually not met given a lack of understanding. That is why, more often than not, interested consumers turn to trusted people for advice. And that’s [...]