The main advantages that Google has over Yahoo are the more refined search results and more frequent updating of its search algorithm to give the internet users with more relevant web listing. Today, Google has surpassed Yahoo in terms of the number of users. Yahoo’s Search Marketing, originally Overture, is also defeated by Google’s advertising programs like Google Adwords and Google Adsense. It was reported that 90% of Google’s revenue comes from its advertising programs. Several people who are doing internet marketing prefer Google because of its lower bidding price compared to Yahoo.

Due to Google’s dominance in the internet race, Yahoo admitted its loss and made some changes in its focus. The Yahoo management focuses more on their strength where they earn much such as its advertising programs, which contribute a lot in the growth of web marketing industry.