Already been in the internet search game for a very long time, Yahoo is also the other gateway for web marketing opportunities, aside from Google. However, ranking in Google is quite familiarized more than in Yahoo.

Let me give you some points how to rank well in Yahoo search engine.

An expert SEO consultant revealed that Yahoo don’t have that much capability to identity quality from artificial links. Meaning, there would be discrepancies in terms of relevancy aspect of search results. This is the reason why links (which may be low to mid quality) are easily manipulated. However, it focuses on the anchor text.

However, there are some site guidelines that are almost the same with Google’s. Here the excerpt:

“An HTML site map, with a link from your welcome page, can help make sure all your pages are crawled.”

This means that like Google, Yahoo also put importance in creating a Sitemap for the site to ensure that the whole site will be crawled and indexed.

Though Yahoo is not particular on the weight of a link, as long as it is a link, it recommends not to have your site listed in link farms, at least not the obvious ones.

The main advantages that Google has over Yahoo are the more refined search results and more frequent updating of its search algorithm to give the internet users with more relevant web listing. Today, Google has surpassed Yahoo in terms of the number of users. Yahoo’s Search Marketing, originally Overture, is also defeated by Google’s advertising programs like Google Adwords and Google Adsense. It was reported that 90% of Google’s revenue comes from its advertising programs. Several people who are doing internet marketing prefer Google because of its lower bidding price compared to Yahoo.

Due to Google’s dominance in the internet race, Yahoo admitted its loss and made some changes in its focus. The Yahoo management focuses more on their strength where they earn much such as its advertising programs, which contribute a lot in the growth of web marketing industry.