The spread of bad information in SEO is fast and notoriously inconvenient. Almost all of us have spent time or money at some stage on an SEO tactic that ended up having no relevance to our real rankings. Unfortunately, bad information continues to be published – here are the top 4 craziest myths about SEO and Google.
- SEO is something you do once, and then never again
Unfortunately untrue – if you want to stay on top of the rankings, you need to keep working to be there.
- Google Analytics sends your company information to Google
Big Brother isn’t watching you … because they just don’t have the manpower and can’t be bothered!
- Pagerank is directly linked to search engine results
Actually, Pagerank is an indication of your link popularity, which is only one element of your Google rankings.
- Keyword density is soooo 2008
Google would have you believe that if you write your copy naturally, the search engine will understand what it is about just fine. We know from experience in SEO that this is definitely not the case! There is no magic keyword density number, but ignoring density is a recipe for wasted SEO money.